B2B Search Tips: Writing Killer Ads

One of the most fundamental elements of any successful B2B advertising campaign is the ad itself. The message. The copy. I've found that writing great ads really comes down to five simple principles: Uniqueness Relevancy Focus Action Intrigue It's the copy. stupid Many B2B advertisers are so busy analyzing ...
Related Searches: B2b | Branding

Sep. 19, 2007 at 7:00am Eastern by Patricia Hursh

The Anatomy Of Compelling Search Ad Copy

Ad copy is the only part of your PPC campaign that a searcher actually sees. A searcher does not see your keyword list, bids, day parting settings, or daily budget. Those precious few words that make up your ad copy are the only insight into your offer that a searcher uses to make the decision to click ...
Related Searches: Ppc

Sep. 4, 2007 at 3:09pm Eastern by Brad Geddes

Eight Essentials For Crafting Killer Paid Search Ad Copy

Here are eight observations about writing and testing pay-per-click ad copy. They're broad generalizations, so there'll be situations where these don't hold, but we've found them generally accurate. Copy is a 2nd-order effect. Writing good copy for your ads does matter, but copy quality is a 2nd-order ...
Related Searches: Ppc

Aug. 21, 2007 at 11:56am Eastern by Alan Rimm-Kaufman

Paid Search Ad Copy: Kicking It Up A Notch

... —counts. And costs. Cluttered and convoluted, it forces search marketers to grasp on to every advantage they can get. Not surprisingly, ad copy tops that list. But the question is, are you fully capitalizing on yours? If not, perhaps it's time to kick it up a notch. To be sure, ad copy is the ...

Jul. 2, 2008 at 8:30am Eastern by Robert J. Murray

Will You Be Sued Over Your Ad Copy Usage?

Storus Corp just successfully sued another advertiser for use of a trademarked term in the ad copy. This is the first time that I have seen a company sue another advertiser directly without relying on Google as the intermediary for filing trademark exceptions. As PPC advertisers, this affects us dramatically ...

Mar. 31, 2008 at 1:44pm Eastern by Brad Geddes

Competitors Taking Action Against Competitors For Search Ad Trademark Infringement

Search ads trigger trademark lawsuit from rival from News.com reports on another search ad trademark lawsuit. This one differs in that the plaintiff is not suing a search engine, but rather suing his competitor. NameSafe sued LifeLock for allegedly allowing one of their resellers to show search ads ...

Jun. 30, 2008 at 8:05am Eastern by Barry Schwartz

Court: Use Of Trademark In AdWords Copy Is An Infringement

... title text. Eric Goldman said this is one of the first times we have seen the plaintiff win in a case between advertisers over trademarks in search ads. Storus has a trademark on the phrase "smart money clips." Aroa, Storus's competitor, used "Smart Money Clips" in the title of their ...
Related Searches: Trademark

Mar. 24, 2008 at 9:08am Eastern by Barry Schwartz

Lowering Your Quality Scores To Increase ROI

... where click costs are in the $15 to $40 range! At this price, it's important to convert as many visitors as possible into action takers. Using ad copy to pre-qualify clickers When faced with a limited pool of potential buyers, and when each click comes at a significant cost, B2B search advertisers must ...

Mar. 19, 2008 at 8:37am Eastern by Patricia Hursh

What Yahoo's New Minimum Bid Means To You

... second factor is one that we're much more use to in the PPC industry: quality. In this case, Yahoo is defining quality as a measure of relevance an ad has to the search results. One of the two main factors that Yahoo uses to determine relevance is the ad's historical performance. This is calculated ...

Apr. 28, 2008 at 1:35pm Eastern by Brad Geddes

SEM News, The Ultimate Guide To Search Marketing Optimization Part 3 & The Top Marketing Words Of All Time

... the number of events that occurred on each date. Click Scroll up and Scroll down if you can't see all the dates at once. Yahoo Search Marketing: New Ad Performance Report features. According to theYSM! blog, three new columns have been added to this important report. Ad ID column – This column displays ...

Aug. 1, 2008 at 1:06pm Eastern by Josh Dreller