PPC And Your Good Name: Sales From Brand Searches Aren't Incremental

Hello! My name is Alan Rimm-Kaufman. I'm honored to be contributing a monthly column on paid search for Search Engine Land. The column will appear the third Tuesday of each month. My focus will be strategy, economics, and multi-channel. About me: I run a paid search agency based in Charlottesville ...
Related Searches: Branding

Mar. 27, 2007 at 8:14am Eastern by Alan Rimm-Kaufman

Paid Search Trends: 2006 vs. 2007

... come fast and furious, with consumers deciding the winners and the losers click by click. Buckle your seat belts, hold on tight, and best of luck! Alan Rimm-Kaufman leads the Rimm-Kaufman Group, a direct marketing services and consulting firm founded in 2003. The Paid Search column appears Tuesdays ...
Related Searches: Growth

Nov. 13, 2007 at 7:09am Eastern by Alan Rimm-Kaufman

How To Improve Site Conversion, Minimize Google Ad Cost, And Reduce Your Carbon Footprint

... bills. Happier users. Increased sales. And helping the planet a bit, to boot. You have your marching orders: get out there and speed up your site! Alan Rimm-Kaufman leads the Rimm-Kaufman Group, an agency managing large-scale paid search and multivariate site testing for online retailers. The Paid Search ...
Related Searches: Books | Quality Score | Ppc Management Software

Mar. 16, 2008 at 11:59pm Eastern by Alan Rimm-Kaufman

All Clicks Aren't Created Equal: Q&A With Danny Sullivan

Earlier this month, in a blog post reporting our clients' aggregate ad spend across the major search engines, we noted that Google's slice of the pay-per-click pie increased across 2007. I wrote: "We never sat down and had meetings about moving budgets. Rather, our systems noticed that ever-so ...

Feb. 18, 2008 at 1:00am Eastern by Alan Rimm-Kaufman

Search Marketing Agency Pricing Models

... campaigns and smart bidding. So SEM fees aren’t the most important thing. But their size and structure do matter, both to client and to agency. Alan Rimm-Kaufman leads the Rimm-Kaufman Group, a direct marketing services and consulting firm founded in 2003. The Paid Search column appears Tuesdays at ...
Related Searches: Pricing Model | Ppc Management Software | Salary

Apr. 24, 2007 at 7:39am Eastern by Alan Rimm-Kaufman

Google At $950 Per Share: Extreme Transparency

... you. And your advertisers would rise in unison for a standing ovation. Thank you for your consideration. Respectfully— Your Customers Alan Rimm-Kaufman leads the Rimm-Kaufman Group, a direct marketing services and consulting firm founded in 2003. The Paid Search column appears Tuesdays at ...
Related Searches: Market Share

May. 22, 2007 at 7:25am Eastern by Alan Rimm-Kaufman

Secrets Of Google Quality Score Revealed!!! (Not.)

... , and Google stockholders would be better served by some yet-to-be-discovered transparent and open model for ranking ads and charging for clicks. Alan Rimm-Kaufman leads the Rimm-Kaufman Group, a direct marketing services and consulting firm founded in 2003. The Paid Search column appears Tuesdays at ...
Related Searches: Quality Score | Google Quality Score

Oct. 16, 2007 at 9:01am Eastern by Alan Rimm-Kaufman

Should Stronger Keywords Subsidize Weaker Keywords?

... volume too. So back to where we started: Does it ever make sense to use stronger keywords to subsidize weaker keywords? Yes, when done carefully. Alan Rimm-Kaufman leads the Rimm-Kaufman Group, a direct marketing services and consulting firm founded in 2003. The Paid Search column appears Tuesdays at ...
Related Searches: Keywords

Jul. 24, 2007 at 8:34am Eastern by Alan Rimm-Kaufman

Don't Get Duped By Google And Yahoo! Match Typing

... quality. With the "new" broad match, we've seen all sorts of interesting query/result matches. My friend and fellow Paid Search columnist Alan Rimm-Kaufman recently saw the term "DeBeers" and "diamond" mapped to each other. In light of recent ramblings on this topic, I ...
Related Searches: Bid Strategy | Mona Elesseily

Jun. 5, 2007 at 7:31am Eastern by Mona Elesseily

RKG Duck: A Handy Open Source Tool For Search Marketers

... do this machine by machine. The RKG Duck folder can live on a shared file system, allowing the whole organization to share a common set of filters. Alan Rimm-Kaufman leads the Rimm-Kaufman Group, a direct marketing services and consulting firm founded in 2003. The Paid Search column appears Tuesdays ...

Jan. 22, 2008 at 11:46am Eastern by Alan Rimm-Kaufman