Branding Coming To Search In A Big Way

Search has historically been seen as a direct response vehicle and the notion that search is a branding medium has traditionally been met with considerable skepticism by search marketers, albeit somewhat less recently. In an effort to be provocative in moderating the "branding and search" ...

Mar. 20, 2008 at 10:50am Eastern by Greg Sterling

Seven Tactics For Leveraging Paid Search To Build Brand Awareness

... product sales, lead generation, or maybe just newsletter signups. But what if you don't have a hard measurement—what if your aim is purely brand visibility? How can you get your site to appear in relevant search results, not for any financial gain, but to simply achieve even more awareness ...

May. 5, 2008 at 11:29am Eastern by Matt Lester

Social Media Marketing ROI - Metrics And Analysis

... of traffic from one social site, let's say Digg, but were surprised when they went popular on StumbleUpon, then Delicious, then Reddit, and so on. Branding and organic social media presence Social media is great because it is powered by people just like you and me. Once you find the site that suits ...

Aug. 26, 2008 at 12:36pm Eastern by Muhammad Saleem

The Power Of Branding For Small Business, Part Two

People often associate brands with money. And lots of it. Generally, if you try to run a branding campaign such as you see from big companies like Target, you certainly will have to fork over a big chunk of change. But we small business owners don't have that kind of money. And from my examples in ...

Sep. 13, 2007 at 11:26am Eastern by Stoney deGeyter

Search Illustrated: Increasing Brand Awareness With Search

When brand awareness is the goal, it's sometimes easy to implement PPC as a "go to" for increasing awareness quickly and effectively. But, paid search is just one part of a broader, long-term brand awareness campaign. This week's infographic explores how SEMs can utilize all facets of search ...

May. 27, 2008 at 1:04pm Eastern by Elliance

B2B Search Marketing: Branding's Best Friend

Despite the key role it plays in B2B purchasing, branding seems to move further and further down the list of corporate priorities. In the drive to generate revenue in today's ROI-driven world, don't ignore the influence of corporate branding on B2B sales or focus search marketing solely on product ...
Related Searches: Galen De Young | B2b

Mar. 21, 2007 at 3:03am Eastern by Galen DeYoung

SearchCap: The Day In Search, July 10, 2008

... , Not an Instrument, Search Engine Guide Yahoo Patents Anchor Text Relevance in Search Indexing, SEO By The Sea Social Media A Blogger's Guide to Branding with Social Media, ProBlogger Has Facebook Found the Key to Making Money via Search?, Search Engine Watch Twitter Back On Track? - Raises API Limit ...

Jul. 10, 2008 at 1:05pm Eastern by Barry Schwartz

Video Search & Relevance: Important Bedfellows

... view. For example, one commenter wrote that “although the technology exists for businesses to deploy video online, SMBs can’t compete with big brands on creative work.” This person argued that it will take more than lowering the barrier-to-entry cost of video for SMBs to compete with bigger brands ...
Related Searches: Online Video | Mixpo

Apr. 3, 2008 at 11:36am Eastern by Glenn Pingul

SearchCap: The Day In Search, January 23, 2008

... , Media-Planning Partnership Paris-based Publicis Groupe is one of the four largest ad agencies in the world, with a portfolio of subsidiary brands that includes Leo Burnett Worldwide and Saatchi & Saatchi, among many others. In late 2006, the firm also bought online ad agency Digitas. Reuters is ...

Jan. 23, 2008 at 4:15pm Eastern by Barry Schwartz

Branding & Search: Your Best Defense Against Losing Ground to Competitors

... they finally take action, they've already lost valuable ground and will pay dearly for their delay. It's a situation that reminds me of search and branding. Branding is essential to the overall health of an organization—on that we can all agree. Moreover, search plays an important role in ...

Sep. 24, 2008 at 8:37am Eastern by Paul Wilson