Report: Click Fraud Reaches 15.8% In Q2 2007

The Click Fraud Network released (press release) figures for the second quarter of this year, showing click fraud has increase to 15.8% from 14.8% in the previous quarter or 14.1% from Q2 2006. One of the reasons for the increase, according to The Click Fraud Network, is a noticeable increase in botnets ...

Jul. 19, 2007 at 8:57am Eastern by Barry Schwartz

Combat Click Fraud By Blocking Low Quality Traffic

Click fraud is a major concern to most advertisers. While advertisers should monitor their PPC activity and be aware of any possibilities of click fraud, there are several tools within Google AdWords and Yahoo Search Marketing accounts which can help to protect advertisers from potential click fraud ...
Related Searches: Brad Geddes

Aug. 7, 2007 at 7:57am Eastern by Brad Geddes

Less Than 5% Click Fraud Makes You "Virtually Free"

When the search engines and auditing firms don't even agree on an overall industry rate of click fraud, I was bemused by a release I got today telling me that ABCSearch is now "validated as virtually free of click fraud" according to Click Defense. Virtually free to me means practically none ...
Related Searches: Abcsearch

Apr. 24, 2007 at 10:12am Eastern by Danny Sullivan

Google: Click Fraud Is 0.02% Of Clicks

Finally, we have a click fraud rate from Google itself: less than 0.02 percent of all clicks slip past its filters and are caught after advertisers request reviews. That low figure is sure to bring out the critics who will disagree. Below, more about how Google comes up with the figure plus some click ...

Mar. 1, 2007 at 12:00am Eastern by Danny Sullivan

SES NY: Click Fraud Remains A Contentious Issue

Yesterday, Click Forenics released its quarterly Click Fraud Index showing a purported increase in click fraud from 14.2 percent in Q4 '06 to 14.8 percent in Q1. By contrast, Google argues that "click fraud" constitutes less than 0.02 percent of all clicks. Chris Sherman earlier summarized ...

Apr. 20, 2007 at 9:51am Eastern by Greg Sterling

Was Click Fraud Criminal Case Dropped Because Google Didn't Cooperate?

Via Techmeme, The Vanishing Click-Fraud Case from BusinessWeek covers how alleged click fraud extortion case involving Google AdSense was been dropped apparently because of Google's unwillingness to share details on how its own systems work: Why did a seemingly strong criminal case simply vanish? A ...

Dec. 5, 2006 at 3:46pm Eastern by Danny Sullivan

Search Year 2007: Search News, In Review

Each month, I compile Search Month -- a recap of all the stories that have happened relating to search, categorized by topic. I thought it would be fun to take all the Search Months over the past year and produce this edition of Search Year 2007. It was far more work than I imagined, but I hope you ...
Related Searches: Chart Search Engine | Seo Tips | Search Engine Statistics | Top Search

Jan. 1, 2008 at 2:29pm Eastern by Danny Sullivan

Ask Sponsored Listings Gives Click Fraud Reimbursements

Scott Hendison received an email about a click fraud settlement by Ask Sponsored Listings. If you purchased online advertising from IAC Search & Media and/or ASK Jeeves from August 2005 to now, you are entitled to some form of reimbursement for click fraud or other invalid or improper clicks. The ...

Jan. 3, 2008 at 9:13am Eastern by Barry Schwartz

SearchCap: The Day In Search, December 10, 2007

... , New York Times Paid Search & Contextual Are We Living In A Quality Score World?, SEM Geek More Quick Fixes for Your PPC Account: Get More Clicks, PPC Hero Phone verification fixed, Inside AdSense Anchor Intelligence To Audit Click Fraud, TechCrunch Success without ads, News.com Where's the Content ...

Dec. 10, 2007 at 3:06pm Eastern by Barry Schwartz

Google CFO George Reyes To Resign

... over the past few years, Reyes is also notable as the exec who caused a major PR nightmare for the company when he declared at the end of 2004 that click fraud might put search companies out of business. From a press account at the time: "I think something has to be done about this really, really ...

Aug. 28, 2007 at 4:25pm Eastern by Barry Schwartz