Stepping Stones Of User Conversions: A Step-By-Step Guide

... in a world where almost every conceivable metric of analyzing your website traffic is available to you, the only metric that really truly matters is conversions. Click through rates, page views, time spent on site, number of pages read, entrance and exit points, abandonment; all of these metrics are ...

Jun. 14, 2007 at 7:16am Eastern by Stoney deGeyter

How To Test A Home Page For Conversion Effectiveness

Conversion rate improvement, for many of us, is as much a part of the overall process of optimizing a paid search campaign as, say, "off-page factors" are to SEO. Recall the holistic view taken in last month's column, Your Paid Search Performance Is Relative. I spoke about the potential for ...
Related Searches: Landing Page | Roi | Website Optimizer

Jun. 19, 2007 at 9:37am Eastern by Andrew Goodman

March 2008: Search Engine Land's Most Popular Stories

... !’s SEC filing last week (Tuesday March 18 2008) has added significantly more fuel to the merger fire. =================== 8) How To Improve Site Conversion, Minimize Google Ad Cost, And Reduce Your Carbon Footprint - With Google's recent announcement about page load time influencing Quality Score ...
Related Searches: Performics | Ppc

Apr. 7, 2008 at 2:13am Eastern by Danny Sullivan

Two Practical Landing Page Tricks That Will Save You Money

Do you want to know how to reduce your cost per conversion by up to $10.67 and improve your quality score at the same time? Let me tell you a story about how I used two easy landing page optimization tricks to do just this. Shorter forms reduced cost per conversion by $10.67 For context, my company ...
Related Searches: Landing Page | Google Quality Score

Feb. 6, 2008 at 7:39am Eastern by Jon Miller

Use Lifetime Visitor Values To Raise Bids While Increasing Profits

It's easy to set PPC bids based upon a direct response ROI. Using this simple metric makes it simple to base every keyword bid on its profit and conversion rate. However, are those bids accurately reflecting the entire revenue your PPC account generates? To get a complete picture of revenue, and to ...
Related Searches: Roi

Feb. 4, 2008 at 8:06am Eastern by Brad Geddes

Optimizing Bids By Day & Time Can Dramatically Increase Your ROI

Consumer behavior changes based on the day and time an individual is searching. It's common to see conversion rates increase for dating sites in the early to late evening, while service-based industries often see a decline in conversion rates during those times. Adjusting your bids by time of day or ...

Nov. 27, 2007 at 7:32am Eastern by Brad Geddes

Building Smarter Landing Pages For Stronger Leads

... . Readers commented that the success of a landing page depends on its audience and how many different landing pages are used to educate possible conversions. Many also brought up the issue of tracking the results of a landing page and any promotional campaign you're running to drive traffic to that page ...
Related Searches: Landing Page

Jan. 23, 2008 at 7:52am Eastern by Julie Mason

A Small Business Marketing Success Story: Pink Cake Box

... that our "more traffic the better" mantra needed to be refined. We began focusing our content on products that lead to better order conversions. And rather then measuring aggregate traffic numbers, we focused our measurement on traffic from our strategic focus areas. PCB has had a lot of press ...
Related Searches: Marketing Success Stories

Mar. 13, 2008 at 7:37am Eastern by Matt McGee

Closing The Loop: How Search Can Inform Your Overall Marketing Decisions

... marketers be doing to leverage key search insights? First and foremost, marketers need to mine the keyword data at a detailed level. Compare the conversion rates for different keywords, and see if there are patterns in the data. Remember that you should look at both impression data (when available) ...

Oct. 17, 2007 at 9:17am Eastern by Robert J. Murray

SearchCap: The Day In Search, October 19, 2007

... You Won't Take the Time to Work With Good One's SMX Social Media Recap by Tamar Weinberg Boast Your Google Rankings on Wearable Jewelry Offline Conversion Tracking: The Missing Metric Only Danny Sullivan Can Pull This Off Does Your Web Site Need a Workout? 5 Reasons Why Viral Content is the New King ...

Oct. 19, 2007 at 2:26pm Eastern by Barry Schwartz