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Results 1 - 10 of 159
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So, You Think You're A Search Engine Optimization Expert?
... a usability test participant some early web-page prototypes, and out of the blue, this question popped out: Question: Would you hire a programmer to write your web site's copy? Answer: [Expletive] no. Intrigued, I asked more questions, since this person obviously had a strong opinion about the subject ...Related Searches: Beginner Seo | Shari Thurow
Jun. 26, 2008 at 8:28am Eastern by Shari Thurow
B2B Search Tips: More On Writing Killer Ads
It seems so obvious, yet many B2B marketers don't focus on the most fundamental element of any successful search ad campaign—the copy. I've found that writing great ads comes down to five simple principles: Uniqueness Relevancy Focus Action Intrigue My last column addressed ad copy that is ...Oct. 17, 2007 at 8:06am Eastern by Patricia Hursh
The Anatomy Of Compelling Search Ad Copy
Ad copy is the only part of your PPC campaign that a searcher actually sees. A searcher does not see your keyword list, bids, day parting settings, or daily budget. Those precious few words that make up your ad copy are the only insight into your offer that a searcher uses to make the decision to click ...Related Searches: Ppc
Sep. 4, 2007 at 3:09pm Eastern by Brad Geddes
Meta Keywords Tag 101: How To "Legally" Hide Words On Your Pages For Search Engines
... algorithm that would give back the value of the keyword meta tag: 1. Check this ratio: (number of meta keywords) / (number of words in the visible copy) 2. If the ratio is below a certain threshold, give the keywords a certain weight (because a small ratio proves that this meta tag is probably used ...Related Searches: Keywords Tag | Meta Tags | Meta Keywords | Flash
Sep. 5, 2007 at 7:42pm Eastern by Danny Sullivan
SearchCap: The Day In Search, July 16, 2008
... the web. From Search Engine Land: The Technology Behind Google Rankings The Google Blog posted their third entry on how Google rankings work. This write up is more about the technology behind their ranking system. I'll bullet point some of the key points for you all:. A B2B Paid Search Success Equation ...Jul. 16, 2008 at 5:02pm Eastern by Barry Schwartz
No, Advanced SEO Does Not Mean Spamming
... the longest time, hidden text was bad. You'll still hear search engines say this today. It was bad because some people might try to stuff irrelevant copy on pages, so the entire concept would get tossed out. So much for the poor person with an all-Flash site, where they might have text but no way for ...Related Searches: Smx Advanced
Jun. 9, 2008 at 10:32am Eastern by Danny Sullivan
SearchCap: The Day In Search, June 3, 2008
... . However it also allows marketers to bid on trademarked or branded terms they don't own or control so long as those keywords are not part of the ad copy. This practice so far passes legal muster in the US (although. Insurgent Yahoo Shareholder Carl Icahn Seeks CEO Jerry Yang's Ouster The drama of whether ...Jun. 3, 2008 at 8:30pm Eastern by Barry Schwartz
Make Your Ads Better: Three Powerful Techniques
... ads (all else being equal) in the early going, or face higher costs and even a spiral of failure. Three classic techniques can get you to better ad copy more quickly, without brute force testing of many variations. By "better," I mean higher CTR. We'll need to make Google happy in the early ...Related Searches: Quality Score
May. 5, 2008 at 12:05pm Eastern by Andrew Goodman
Search Month: June 2008 Search News, In Review
... came out against Ask after the March news. Lisa Barone, who wrote about giving up on Ask, was contacted. Danny Sullivan's had a call and plans to write a piece from that. My turn was about three weeks ago. See also: Ask.com Drops Map Product & Outsources To Microsoft Virtual Earth Linsley Departs ...Related Searches: Search Market Share | Safka
Jul. 7, 2008 at 4:04pm Eastern by Danny Sullivan
SearchCap: The Day In Search, July 7, 2008
... the privacy link was an issue that had to go up two Google's cofounders. Google: Expects Viacom Will Take YouTube Data Without User Info Since writing my WTF! US Court Declares You Have No Privacy On YouTube article, more information has come out suggesting that Google will be able to turnover information ...Related Searches: July 2008
Jul. 7, 2008 at 3:00pm Eastern by Barry Schwartz
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