March 2008: Search Engine Land's Most Popular Stories

... ================== 9) 10 Tips For A More Effective Paid Search Campaign - Chances are, if you're reading this you're either running a cost-per-click (CPC) advertising campaign or are considering it. You probably know that CPC advertising involves selecting a set of keywords and writing an ad to appear ...
Related Searches: Ppc | Performics

Apr. 7, 2008 at 2:13am Eastern by Danny Sullivan

comScore Explains What Happened On Paid Click Decline But Great Google Earnings

... reported that Google’s U.S. paid clicks in Q1 were up 2% vs. year ago, and down 9% vs. Q4 ’07. During the earnings call, Google noted a 20% increase in aggregate paid clicks vs. year ago and a 4% sequential gain . Google reported Q1 ‘08 revenue growth of 7% vs. Q4 ’07, with international revenue ...
Related Searches: Comscore

Apr. 21, 2008 at 8:25am Eastern by Greg Sterling

Seven Tactics For Leveraging Paid Search To Build Brand Awareness

Everyone managing cost-per-click (CPC) campaigns lives by three magic letters that can make the difference between a friendly pat on the back and a hefty push on the back. out the door. Those letters are ROI (return on investment). Put another way, are you bringing in more money from your CPC campaigns ...
Related Searches: Branding

May. 5, 2008 at 11:29am Eastern by Matt Lester

Search Stats You Need to Know & The Bible of the Search Industry

... fast moving search terms - August, 2008 by Hitwise This list features the search terms for the industry All Categories, ranked by largest relative increase for the week ending August 30, 2008, compared with the week ending August 23, 2008. 1. sarah palin 2. hurricane gustav 3. dancing with the stars ...

Sep. 26, 2008 at 10:33am Eastern by Josh Dreller

Google Has Over 75% Of US Search Ad Market

... moment, so I'll update later when they come in): That drop is bad for Yahoo, since its Panama ad system, launched last year, was supposed to help increase the amount advertisers were spending with the company. Of course, the company has also had declining search share overall, so fewer impressions can ...

Jul. 17, 2008 at 3:24pm Eastern by Danny Sullivan

Search Month: August 2008 Search News, In Review

Search Month is a monthly newsletter that recaps stories covered on Search Engine Land over the past month. It's also available by feed here. Below, news about Search Engine Land itself, then our 10 most popular stories from August 2008, then a major story for various search topics along with other ...

Sep. 3, 2008 at 4:51pm Eastern by Danny Sullivan

Search Engine News, An In-Depth Look At Google's Tools, & The Google SERP Tester

... . "You may have noticed that we made a change to the traffic estimates data in the Keyword Tool. In the past, if you wanted to see estimated CPC and estimated ad position data for keywords, you had to first input a maximum CPC value. Now, the tool will use default Traffic Estimator data if no maximum ...

May. 9, 2008 at 8:12am Eastern by Josh Dreller

Bidding On Competitors’ Branded Terms: Moral Dilemma Or Business Decision?

... in relevancy, you must make up for with your bid. Naturally, this can translate into a higher price. On top of that, your high bid will most likely increase the cost per click (CPC) for position one for the competitor who owns the trademarked keyword. Obviously, this translates into a win-win situation ...

Aug. 13, 2008 at 8:52am Eastern by Michelle Stern

SEM News, The Ultimate Guide To Search Marketing Optimization Part 2, & SpyFu Competitive SEM Karate

... 's post with a non-platform specific optimization guide. There will be some overlap but I'm hoping that readers will find this tool valuable. To Increase Click Thru Rate Pause low CTR ads/keywords Increase max bids to get higher positions...historically, the higher the position, the higher the CTR Use ...
Related Searches: Ppc | Josh Dreller

Jul. 25, 2008 at 11:52am Eastern by Josh Dreller

SearchCap: The Day In Search, March 24, 2008

... & Contextual Will AdWords Parked Domain Exclusion Option Burst the Parked Domain Bubble?, Search Marketing Sage Google's AdWord changes may increase CPC, DMNews A New Tool From Google Alarms Sites, New York Times Media Cos. Battle Web Portals on Ads, The Associated Press Alert: More Google AdWords ...

Mar. 24, 2008 at 4:29pm Eastern by Barry Schwartz