Make Your Ads Better: Three Powerful Techniques

... hockey game) primarily to male white kids who predominantly grew up in Moose Jaw, Saskatchewan. It's definitely important to think about personas in writing your ads, and these might change from ad group to ad group. But the key is not to let persona thoughts override winning ad tone and tried-and-true ...
Related Searches: Quality Score

May. 5, 2008 at 12:05pm Eastern by Andrew Goodman

Sir, Would You Like Fries With Those Links?

... would be to add new, low-cost angles to old ways of linking. Find a method you've used in the past and expand on the technique. Let's use article writing as our example and show how embellishing an old tactic will bring in new links. If you've uploaded a number of articles, have blog posts and guest ...

Aug. 26, 2008 at 4:12pm Eastern by Debra O. Mastaler

SearchCap: The Day In Search, June 3, 2008

... announced the release of the adCenter Desktop Beta during an SMX Advanced keynote speech today. The software application allows advertisers to create, optimize and manage online campaigns with Microsoft. Previously advertisers were required to manage their campaigns through a web interface,. Microsoft ...

Jun. 3, 2008 at 8:30pm Eastern by Barry Schwartz

SearchCap: The Day In Search, May 5, 2008

... Want That Post to Go Popular? Here's The Best and Worst Times to Post It The Decline and Fall of Quality on Digg Target the Long Tail with Better Writing 7 Habits Of Incredibly Effective Bloggers Just Another Crappy SEO Article SEM Bootcamp: Three Steps to Creating New Content SEO Career Advice from ...
Related Searches: Long Tail

May. 5, 2008 at 4:01pm Eastern by Barry Schwartz

Google's Knol Launches: Like Wikipedia, With Moderation

After six months of testing, Google has formally rolled out Knol, a service designed to let people create pages of knowledge on any topic they choose. While Google says Knol is not designed to compete with Wikipedia -- and there are good arguments to back this up -- I still think the easiest way to ...
Related Searches: Knol

Jul. 23, 2008 at 1:36pm Eastern by Danny Sullivan

Search Month: June 2008 Search News, In Review

... came out against Ask after the March news. Lisa Barone, who wrote about giving up on Ask, was contacted. Danny Sullivan's had a call and plans to write a piece from that. My turn was about three weeks ago. See also: Ask.com Drops Map Product & Outsources To Microsoft Virtual Earth Linsley Departs ...
Related Searches: Search Market Share | Safka

Jul. 7, 2008 at 4:04pm Eastern by Danny Sullivan

Why Mixx Hasn't Gotten The Following It Deserves - Yet

... to the kingdom in the hands of the community. Community Recognition Mixx includes an abundance of innovative and differentiating features. You can create and edit your own custom homepage (not only which categories you want to display but what order). You can create groups and participate in discussions ...

Apr. 8, 2008 at 5:41pm Eastern by Muhammad Saleem

SearchCap: The Day In Search, July 7, 2008

... the privacy link was an issue that had to go up two Google's cofounders. Google: Expects Viacom Will Take YouTube Data Without User Info Since writing my WTF! US Court Declares You Have No Privacy On YouTube article, more information has come out suggesting that Google will be able to turnover information ...
Related Searches: July 2008

Jul. 7, 2008 at 3:00pm Eastern by Barry Schwartz

SearchCap: The Day In Search, April 8, 2008

... ;to take the necessary actions, and coaching them along the way as they apprehensively. Search Illustrated: Link Juice Is Good For You! Are all links created equal? Most search marketers know the answer to that question is a resounding no. But, how do you differentiate between links to figure out which ...
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Apr. 8, 2008 at 4:48pm Eastern by Barry Schwartz

B2B Search Tips: Writing Killer Ads

One of the most fundamental elements of any successful B2B advertising campaign is the ad itself. The message. The copy. I've found that writing great ads really comes down to five simple principles: Uniqueness Relevancy Focus Action Intrigue It's the copy. stupid Many B2B advertisers are so busy analyzing ...
Related Searches: B2b | Branding

Sep. 19, 2007 at 7:00am Eastern by Patricia Hursh