The Mysteries of Ad Quality Revealed (Yet Again)

... Whether you call it reverse-engineering or just plain observation, Anders and I agree that there is an extremely strong correlation between CTR and overall quality score, as expressed by minimum bids in the AdWords interface. This corroborates perhaps even to a stronger extent than we expected the early ...
Related Searches: Quality Score

Nov. 6, 2007 at 7:21pm Eastern by Andrew Goodman

What, Exactly, Are Google AdSense "Other" Relevancy Factors?

... been well established that a core—predominant, even—component of the Google AdWords quality-based bidding formula is historical CTR (clickthrough rate). New keywords get treated a bit differently, though; the algorithm must predict CTR based on the similarities of your ad group's ...

Feb. 11, 2008 at 8:29am Eastern by Andrew Goodman

Training: The In-House SEO/SEM Marketer's Trump Card

... worldwide, and 233 million were documented in the U.S. in 2006. High penetration of devices that receive input anywhere-anytime provide 5 percent CTR, target specific audiences, have the ability to build customer databases, and generate buzz, a few of the many reasons to be prepared for this next wave ...
Related Searches: Quality Score

Nov. 7, 2007 at 11:52am Eastern by Paul J. Bruemmer

Low B2B Click-Through-Rate: Inexperience Or Wisdom?

... on success metrics that are more important than response rate. Organic vs paid listings A recent survey by Enquiro analyzed click-through rate (CTR) by position for B2B sites. Overall, seventy-four percent of business searchers click on an organic listing, versus the nineteen percent who click on a ...

Aug. 22, 2007 at 9:38am Eastern by Patricia Hursh

Eight Essentials For Crafting Killer Paid Search Ad Copy

... . Click-through isn't conversion. You can load multiple copy versions in the search engines and instruct them to favor the ad with the highest CTR. ("Please Brer Rabbit, don't throw me into the briar patch!") But click-through isn't conversion, and your highest-costing copy may or may not be ...
Related Searches: Ppc | Killer Ads | Copy

Aug. 21, 2007 at 11:56am Eastern by Alan Rimm-Kaufman

How To Optimize B2B Pay Per Click In 4 Hours A Week, Part 2

... ad group is lacking. Here are some ways to find out where to focus your time. Low click through rates (45 minutes). Having a low click through rate (CTR) is bad for two reasons. First, it means missed clicks and second, a low CTR hurts your quality score, so you need to bid higher to get the same position ...
Related Searches: B2b | Bid Management

Aug. 1, 2007 at 9:45am Eastern by Jon Miller

Secrets Of Google Quality Score Revealed!!! (Not.)

... . Myth: QS improves with higher position on the page. Nope. QS is normalized to account for higher CTRs higher on the page. Myth: High reported CTR implies high QS. Nope. QS depends on CTR on Google.com alone, whereas reported CTR includes other Google properties. Myth: If you restructure your account ...
Related Searches: Alan Rimm-kaufman | Quality Score | Google Quality Score

Oct. 16, 2007 at 9:01am Eastern by Alan Rimm-Kaufman

Why Position Bidding Wastes Money

... , the wise system would say: traffic is worth $3, I can afford $1 -- lookie there! We're on top of the page, reaping the HUGE benefits of the higher CTR and Impression counts, and it's cost effective -- Yipee! The position crawler will instead say: "Egads, I'm in position 1, I need to crawl back ...

Sep. 29, 2008 at 3:02pm Eastern by George Michie

Make Your Ads Better: Three Powerful Techniques

... analysts are used to. In other words, I won't be talking about the fancy stuff you get from analytics reports, but the bread-and-butter stuff, like CTR and even initial Quality Scores (yes, that's a statistic!). The majority of data analysts look for patterns after the fact, gathering information from ...
Related Searches: Quality Score

May. 5, 2008 at 12:05pm Eastern by Andrew Goodman

Is Google Analytics Integrating AdSense Metrics Into Reporting Tool?

... content seems to be found under the "Content" tab and includes: (1) AdSense ad clicks per page (2) AdSense Revenue generated per page (3) CTR and CPM on a per page basis (4) Also, a "Top AdSense Referrers" report that shows you which referring sites will generate the most ad clicks ...

Aug. 22, 2008 at 1:44pm Eastern by Barry Schwartz