In The Trenches, March 28, 2008

... use to give them a leg up on the competition. Today: News from the search engines, today's in-depth look, "What You Don't Know About Quality Scores May Kill You," and this week's free tips and tools. News from the search engines Google—AdWords & YouTube: Are you ready for April ...

Mar. 28, 2008 at 9:55am Eastern by Josh Dreller

Real Time Quality Score Coming In "Days" To Google AdWords

The AdWords Blog announced that the new real-time quality score algorithm will be live within days. This means that Google will now calculate the quality score of your keywords at the time of the search query. Second, Google has removed the "minimum bid" metric and replaced it with " ...

Sep. 15, 2008 at 12:58pm Eastern by Barry Schwartz

SearchCap: The Day In Search, September 17, 2008

... . The projects include:. Are Your B2B Paid Search Campaigns Trying To Serve Two Masters? One of the best pieces of advice I ever got from a seasoned Google AdWords mentor was to "not try and serve two masters within a single campaign." If your campaigns are like most, they have a fixed budget ...

Sep. 17, 2008 at 7:53pm Eastern by Danny Sullivan

Google AdWords Quality Score Algorithm Live

Google AdWords has begun to roll out the quality score column in advertiser accounts in AdWords last week. Now, Google has announced that the new quality score algorithm has been pushed to the Google servers. In the next few days, these changes will be complete and sponsored ads in the Google results ...
Related Searches: Adwords Quality Score | Adwords | Quality Score

Feb. 21, 2007 at 11:32pm Eastern by Jennifer Slegg

Privacy Policies And Search Engines

... in your business. Privacy Policies and Paid Search Having a privacy policy on your web site has the power to impact how a search engine like Google perceives the quality of your pages. On the Google Adwords Landing Page and Site Quality Guidelines page, we are told that there are "three main components ...
Related Searches: Privacy Policy

Mar. 27, 2008 at 11:36am Eastern by Bill Slawski

SearchCap: The Day In Search, October 23, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Seattle Celebrates a Birthday and Opens A New Office Steve Yegge, an engineer at the Google Kirkland office, recently posted to the Google blog about the Kirkland ...
Related Searches: Adwords

Oct. 23, 2007 at 3:32pm Eastern by Barry Schwartz

Two Practical Landing Page Tricks That Will Save You Money

Do you want to know how to reduce your cost per conversion by up to $10.67 and improve your quality score at the same time? Let me tell you a story about how I used two easy landing page optimization tricks to do just this. Shorter forms reduced cost per conversion by $10.67 For context, my company ...
Related Searches: Quality Score Landing Page | Landing Page | Conversion

Feb. 6, 2008 at 7:39am Eastern by Jon Miller

SearchCap: The Day In Search, July 3, 2007

... large audience for your profile, which can then be used to drive traffic to your site, interact with consumers, create mind share, and even empower. Google Asks For Formal Role In Microsoft Anti-Trust Dispute New Google filing presses for role in Microsoft case from the Seattle PI covers how Google ...
Related Searches: Podcast

Jul. 3, 2007 at 3:38pm Eastern by Danny Sullivan

SearchCap: The Day In Search, June 8, 2007

... debate has shifted to whether the entry about search engine marketing should go. Oh, and apparently Search Engine Land has an entry that might also. Google Maps & YouTube Are Big Traffic Winners in Google Universal Update Bill Tancer of Hitwise released new data comparing Google's web properties ...

Jun. 8, 2007 at 3:02pm Eastern by Barry Schwartz

February 2007: Search Engine Land's Most Popular Stories

Below are Search Engine Land's 10 most popular stories from February 2007: 1) Google Releases New Link Reporting Tools - For years, Google's link: command has deliberately failed to show all the links to a website. This came out of Google's fear that site owners simply wanted the data to try and manipulate ...

Feb. 28, 2007 at 11:59pm Eastern by Danny Sullivan