The Anatomy Of Compelling Search Ad Copy

... through these five areas of a search ad. Captivating headline If no one reads the ad, does it matter what words were used? The very first step to an effective ad is making sure that it's being read by a searcher. This is where the headline comes into play. The headline has two jobs in ad copy. The first ...
Related Searches: Ppc

Sep. 4, 2007 at 3:09pm Eastern by Brad Geddes

The Halo Effect

Perhaps the greatest benefits of organic SEO are the unexpected rankings a site can get by earning a top spot in the engines. This week's infographic demonstrates how, through solid search marketing, related phrases can get ranked without additional or intentional efforts: Graphic by Elliance, an eMarketing ...

Aug. 5, 2008 at 7:45am Eastern by Elliance

SearchCap: The Day In Search, August 5, 2008

... D. Wexler, who has a patent named Third-party on-line accounting system and method therefor. The patent was filed on October 11, 1996 and. The Halo Effect Perhaps the greatest benefits of organic SEO are the unexpected rankings a site can get by earning a top spot in the engines. This week's infographic ...

Aug. 5, 2008 at 4:44pm Eastern by Barry Schwartz