Official: Google AdWords Adds Impression Share Metric

The Inside AdWords blog announced the official release of a new metric you can find in your AdWords reports. The new metric is impression share, which we actually reported back in April. The new metrics include: Impression Share (IS): The percentage of times your ads were shown out of the total available ...
Related Searches: Adwords

Jul. 6, 2007 at 9:37am Eastern by Barry Schwartz

SEM News, The Single Best SEM Report, & Nielson's BlogPulse Trend Search

... , the single best report in Search Engine Marketing is not even a report. it's 4 available fields in a Google Campaign Report. They are the four Impression Share fields that can be activated in the Hide and Remove Columns section and can be used to gain insight into your AdWords campaign's share of voice ...
Related Searches: Growth

May. 2, 2008 at 8:22am Eastern by Josh Dreller

Google, Yahoo, Microsoft: Year-To-Date PPC Report Card

... a good time to compare the performance of the Big Three search engines year-to-date. The punch line: Google reigns dominant, providing the lion's share of clicks, and Google clicks convert well. Microsoft offers strongly converting clicks at a lower-than-expected cost—good efficiency, but ...
Related Searches: Click Through Rate | Conversion Rate | Paid Inclusion

Jul. 31, 2007 at 8:18am Eastern by Alan Rimm-Kaufman

Switching Gears With Paid Search: 6 Steps To Redefining Success For A Branding Campaign

... efforts in this new tracking. Next, you should consider looking offsite to track and monitor your competitors' PPC activity to understand your share of voice for particular keywords or groups of keywords. Doing so will help you understand your brand impression share. Fortunately, there are some offsite ...

Aug. 6, 2008 at 9:50am Eastern by Rachel Charlton

Google AdWords Adds Impression Share Metric

Vinny Lingham reports finding a new metric on his Google AdWords console named Impression Share. Impression Share is a statistic available at both the campaign and account level, which shows the share of all impressions an ad earned against others that are competing for those. From the help pages: ...
Related Searches: Adwords

Apr. 5, 2007 at 11:32am Eastern by Barry Schwartz

Search Month: January 2008 Search News, In Review

... Link - With certain linking strategies under fire and others frowned on by the search engines, I thought I'd focus on what links do count and share how and where I find them. The short answer to the question "what works" is: they all do. All the link building tactics we're fond of jeering ...
Related Searches: Vertical Search | Baidu

Feb. 7, 2008 at 10:27am Eastern by Danny Sullivan

SearchCap: The Day In Search, April 5, 2007

... actually own [the product] which makes it more real. It makes the opinion more valuable, like a friend giving you advice.”. Google AdWords Adds Impression Share Metric Vinny Lingham reports finding a new metric on his Google AdWords console named Impression Share. Impression Share is a statistic available ...
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Apr. 5, 2007 at 3:58pm Eastern by Danny Sullivan

SearchCap: The Day In Search, July 6, 2007

... economics and viability of so-called "hyper-local" sites. InsiderPages, for its part, was recently sold to. Official: Google AdWords Adds Impression Share Metric The Inside AdWords blog announced the official release of a new metric you can find in your AdWords reports. The new metric is impression ...

Jul. 6, 2007 at 3:34pm Eastern by Barry Schwartz

On Android Eve, Co-Founder Andy Rubin Predicts The Future Of Mobile

... Android phone will inevitably be compared by everyone. Google has seen its mobile fortunes rise with the iPhone. But the iPhone has tiny market share and is limited to AT&T subscribers, although there are 70+ million of them in the US. Android is, in some respects, the anti-iPhone. Like the iPhone ...

Sep. 22, 2008 at 11:43am Eastern by Greg Sterling

Search Year 2007: Search News, In Review

Each month, I compile Search Month -- a recap of all the stories that have happened relating to search, categorized by topic. I thought it would be fun to take all the Search Months over the past year and produce this edition of Search Year 2007. It was far more work than I imagined, but I hope you ...
Related Searches: Chart Search Engine | Seo Tips | Search Engine Statistics | Top Search

Jan. 1, 2008 at 2:29pm Eastern by Danny Sullivan