Video Search Engine Optimization: Catering To The Masses

... web pages in their listings. Their algorithms continue to love the tried and true SEO best practices of good page titles, relevant html content, and inbound links. Hawkins feels one of the biggest missed opportunities for publishers is serving all of their videos in massive aggregated players buried ...
Related Searches: Eric Papczun | Papczun | Video Optimization

Feb. 28, 2008 at 8:05am Eastern by Eric Papczun

Ranking The SEO Ranking Factors

... the most important basics; don't blind them with too much! The most important factors based on expert voting are: Keyword Use in Title Tag Global Link Popularity of Site Anchor Text of Inbound Links Link Popularity within the Site's Internal Link Structure Age of Site Topical Relevance of Inbound Links ...
Related Searches: Keyword Density | Anchor Text | Page Rank

Apr. 3, 2007 at 2:54pm Eastern by Danny Sullivan

Search Illustrated: The Value Of An Inbound Link

Most SEOs know how important inbound links are to a successful search marketing campaign. After all, links are widely considered to be the backbone of Google's ranking algorithm. However, inbound links can carry many different meanings beyond just a top ranking. This week's infographic explores three ...
Related Searches: Outbound Links

Dec. 11, 2007 at 10:01am Eastern by Elliance

SearchCap: The Day In Search, Jan. 15, 2007

... you do next. SEO Blogs Under Hack Attack First Graywolf's blog was hacked, then I just found Stuntdubl has gone down when I was about to send some link love his way. I'll hold that for tomorrow. They're not the only ones. The culprit is over here and writes (NOTE: Links no longer work as this WordPress ...

Jan. 15, 2007 at 7:37pm Eastern by Danny Sullivan

SearchCap: The Day In Search, February 14, 2008

... generated from AOL distribution. The Inconvienent Truth About Social Media Marketing Social media is hot. Everyone wants to be on Digg's home page. Link baiting, especially using things like numbered lists, imperative rules or controversial hooks is the SEM strategy du jour. There's just one -- major ...
Related Searches: Maps

Feb. 14, 2008 at 3:11pm Eastern by Barry Schwartz

Customer Surveys: A Powerful Link Building Tool

One of the most effective link building tools I use is a customer survey. Surveys are usually written from a customer service standpoint: companies want to know the opinions of the people who buy from them and crave feedback on how they're doing. Honorable intentions for sure but in today's link marketing ...
Related Searches: Link Building | Links

Jul. 23, 2007 at 1:37pm Eastern by Debra O. Mastaler

New Year's Resolution: Know Your Inbound Link Potential!

So what's your linking strategy for 2007? I mean besides get as many as possible? Maybe you're adding link bait? Or buying links? Or ramping up your link-loaded "press releases" to six per month? Buying old sites and 301'ing them? Or maybe you want to get to the Digg homepage? Reciprocals ...
Related Searches: Link Baiting | Link Week

Jan. 15, 2007 at 7:01am Eastern by Eric Ward

Can You Spot The Paid Link?

In Time For Google To Give Up The Fight Against Paid Links? last week, I wrote about Google's second major war against paid links that's now underway. Today, I came across two examples that illustrate why this is such a difficult war for it to fight. How do you spot the paid link hidden among others ...
Related Searches: Links | Paid Links | Link Building

Apr. 30, 2007 at 11:16am Eastern by Danny Sullivan

Addicted to Link Research?

It's been a little over a week since MS Live Search disabled linking related advanced queries. The post itself announcing the decision was short, but the commentary that followed it was anything but. What's the big deal? The search engines never had to give us this data in the first place. The actual ...
Related Searches: Link Analysis | Link Building

Apr. 9, 2007 at 5:12pm Eastern by Eric Ward

There's No Such Thing As A Worthless Link

With certain linking strategies under fire and others frowned on by the search engines, I thought I'd focus on what links do count and share how and where I find them. The short answer to the question "what works" is: they all do. All the link building tactics we're fond of jeering at still ...
Related Searches: Reciprocal Links | Blogs For Linkbuilding | Links

Jan. 14, 2008 at 1:26pm Eastern by Debra O. Mastaler