Six Mistakes B2B Marketers Continue To Make With Organic Search

... may not yield the maximum results if unaddressed website issues aren't resolved. Here are some of the most common mistakes we see. Inadequate site architecture I'm surprised how often even large B2B companies fail to have organic landing pages on their website related to key revenue streams (e.g., product ...

Apr. 9, 2008 at 10:00am Eastern by Galen DeYoung

The "Design" Part Of Search Engine Friendly Design

... referred to as crawlability or indexation. Factors that affect a search engine's ability to crawl a web site include site navigation, cross-linking, information architecture, and URL structure. A site's URL structure is crucial for search engine access. Additionally, in search engine results pages ...
Related Searches: Url Structure | Site Design | Keywords In Url

Nov. 29, 2007 at 8:56am Eastern by Shari Thurow

The Right Way To Think About Site Maps

... why SEO professionals believe all of those examples are effective. An XML site map provides access to all URLs on a web site, and access to information is exactly what a site map should provide, right? A single page with a semi-organized list of blue, underlined text links also provides access to all ...
Related Searches: Xml Sitemap | Site Map | Sitemap

Aug. 9, 2007 at 9:15am Eastern by Shari Thurow

You'd Be Wise To "NoFollow" This Dubious SEO Advice

... article, Sculpting Your PageRank for Maximum SEO Impact. My reaction? My jaw hit the floor. In a nutshell, if you want a site to have an effective information architecture for both end users and search engine spiders, then create a good information architecture. Search usability professionals have been ...
Related Searches: Nofollow | Page Rank Sculpting | Meta Tags

Mar. 6, 2008 at 8:34am Eastern by Shari Thurow

When Keyword Research and Search Data Deceives

... of resources. Which one is best for our clients? Which keyword research tool reveals the most accurate search behaviors when rebuilding a site's information architecture? Does our web analytics data validate our keyword research? And, more importantly, did these tools provide your most desired information ...

Aug. 21, 2008 at 1:50pm Eastern by Shari Thurow

What SEO/SEM Professionals Should Know About Website Usability

... of practice to share experiences and negotiate solutions," said Peter Morville, President of Semantic Studios and author of the renowned books, Information Architecture for the WWW and Ambient Findability. "For instance, as an information architect who consults with major corporations, it ...
Related Searches: Keyword Density | Seo And Usability

Apr. 10, 2008 at 2:22pm Eastern by Shari Thurow

SearchCap: The Day In Search, August 21, 2008

... of resources. Which one is best for our clients? Which keyword research tool reveals the most accurate search behaviors when rebuilding a site's information architecture? Does our web analytics data validate our keyword research?. Yahoo Adds New Site Stats As Part of Site Explorer Redesign The Yahoo ...

Aug. 21, 2008 at 4:09pm Eastern by Barry Schwartz

SearchCap: The Day In Search, July 28, 2008

... Hurley Hall: Search Blogger of the Day, The SEO Scoop Eric Enge interviews Peter Nieforth of Vitrium Systems, Stone Temple Exposing Gray/Black Hat Information - What Should SEOmoz Do?, SEOmoz Congratulations to Jordan McCollum - Baby Rebecca Arrives, Marketing Pilgrim Motoko Hunt on Search Engine Optimization ...
Related Searches: Cuil | Pagerank

Jul. 28, 2008 at 5:06pm Eastern by Barry Schwartz

SearchCap: The Day In Search, May 8, 2008

... to search privacy, one of the biggest worries in my book has been the US government's ability under the Patriot Act to make secret requests for information that no one can know about. Last year this was ruled unconstitutional by one judge. Today, news is out about. Yahoo Glue Pages Launches In India ...
Related Searches: Facebook

May. 8, 2008 at 3:45pm Eastern by Barry Schwartz

What, Exactly, Are Google AdSense "Other" Relevancy Factors?

... I "own." Step one, of course, was to have a superior landing page strategy. The site lends itself to very targeted pages in a coherent information architecture. There is meaty content on these pages and they are well-labeled. The key would be to send visitors to highly granular landing pages ...

Feb. 11, 2008 at 8:29am Eastern by Andrew Goodman