Lower Keyword Focus To Improve Search Engine Rankings

Before November of 2003 it was easy to rank well in Google for just about anything just by using the keywords in your anchor text and plastering the term everywhere in your page copy. I appreciate that, knowing that back then I ranked in Google's top 10 results for search engine marketing without knowing ...
Related Searches: Page Titles | Sandbox

Aug. 16, 2007 at 8:28am Eastern by Aaron Wall

SEO "Don'ts": 20 Fatal Mistakes You Must Avoid To Succeed

... or 500 directories. You can't buy 2,000 quality links for $50. And no reputable SEO can guarantee a number one ranking on any search engine for keywords that matter. The kind of SEO company you want to hire doesn't send out spam. 2. Don't wait too long to implement SEO. Whether you're launching a new ...
Related Searches: Sub Domain | Ajax Seo | Seo Tools | Hidden Text

Jun. 21, 2007 at 3:03pm Eastern by Matt McGee

Two New Google Search Quality Interviews

... ; using META description for snippet in some cases -- Title tags are very useful -- May give H1 tag a little more weight -- No exact percentage for keyword density -- and more...

Apr. 17, 2008 at 10:04am Eastern by Barry Schwartz

Keyword Stuffing Is Gross And Disgusting!

... (the searchers) the best, most relevant pages for the search query at hand. They're not trying to show their users the sites that have the most keyword density, or the most H1 tags. Always optimize for people, while keeping search engines and searchers in mind." Let's explore this concept further ...
Related Searches: H1 Tags

Jul. 12, 2007 at 8:32am Eastern by Jill Whalen

SearchCap: The Day In Search, February 4, 2008

... Bids While Increasing Profits It's easy to set PPC bids based upon a direct response ROI. Using this simple metric makes it simple to base every keyword bid on its profit and conversion rate. However, are those bids accurately reflecting the entire revenue your PPC account generates? To get a complete ...

Feb. 4, 2008 at 5:29pm Eastern by Danny Sullivan

Educate Your Team: SEO Isn't Voodoo

... question several times each day—have I explained things in a clear enough manner? It's far too easy to spin off into my own language of keyword density, canonicalization issues, and keyword research, which is truly voodoo to those "outside." As much as I snickered at my past encounter ...
Related Searches: Seo | On Page Optimization

Oct. 1, 2007 at 1:52pm Eastern by Duane Forrester

Ranking The SEO Ranking Factors

... from those new to SEO. Give them the most important basics; don't blind them with too much! The most important factors based on expert voting are: Keyword Use in Title Tag Global Link Popularity of Site Anchor Text of Inbound Links Link Popularity within the Site's Internal Link Structure Age of Site ...
Related Searches: Anchor Text | Inbound Link | Page Rank

Apr. 3, 2007 at 2:54pm Eastern by Danny Sullivan

What SEO/SEM Professionals Should Know About Website Usability

... analysis I was dumbfounded. The SEO firm actually told this company to remove the primary call to action on product pages because it interfered with keyword density. There were countless other mistakes in the heuristic analysis, and it is that report that inspired me to write this article. Website usability ...
Related Searches: Website Design | Seo And Usability

Apr. 10, 2008 at 2:22pm Eastern by Shari Thurow

A Closer Look At EveryZing

... in a template that is made to order for natural search optimization. The template generates meta data for each page that combines the targeted keyword into a pre-set template. To demonstrate their approach, I’ve made the keyword bold in each string; the rest of the meta data is from the pre-set template ...
Related Searches: Everyzing | Papczun

Apr. 24, 2008 at 7:44am Eastern by Eric Papczun

Danny Sullivan Tackles Search 3.0 And 4.0 In SMX West Keynote

... stuff for experienced search marketers, but brand new to many. Danny is talking about how Search 1.0 was primarily about on-page factors like keyword density and keyword matching. This was so unsophisticated, it more or less launched the practice of gaming the search engines. In those days, pre-1998 ...
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Mar. 3, 2008 at 12:23pm Eastern by Andrew Goodman