Total Search Marketing, Part 1

... article). Paid search advertising: The practice of driving paid search traffic has become increasingly more difficult with respect to the number of keywords being managed, landing page optimization/testing, and Google's Quality Score. It has been proven now that bid wars are a useless strategy, and ...
Related Searches: Paul Bruemmer | Paid Organic

Jul. 2, 2008 at 7:13am Eastern by Paul J. Bruemmer

Optimizing A Paid Search Campaign

... whatever budget is necessary to maximize visibility in the paid and organic search engine listings, it is tempting to saturate the entire PPC keyword inventory with budget and optimize organic listings across the board. There’s no doubt traffic stats would rise. On the other hand, site conversion ...
Related Searches: Landing Page Testing | Ppc | Bid Strategy

Oct. 2, 2007 at 11:57am Eastern by John Faris

So, You Think You're A Search Engine Optimization Expert?

... reassess my perspective, and perhaps the search industry perspective. Is an SEO professional with advanced programming skills truly an SEO expert? Keyword researchers and copywriters as SEO experts What inspired my reassessment was a conversation I had last week. I was showing a usability test participant ...
Related Searches: Beginner Seo | Shari Thurow

Jun. 26, 2008 at 8:28am Eastern by Shari Thurow

PPC Management Options – Are Your Fees Inline With The Advertiser’s Goals?

There are many ways to bill for PPC management and each has its own distinct characteristics. Some of these billing techniques align more with an agency, and others more with an advertiser. For agencies, the proper billing types can make the difference between being profitable and going out of business ...

May. 27, 2008 at 12:32pm Eastern by Brad Geddes

How To Optimize B2B Pay Per Click In Four Hours A Week, Part 1

... their pay per click campaigns on an ongoing basis? For some companies in this situation, it makes sense to outsource their pay per click campaign management to an agency that will be able to spend the time required to optimize their campaigns. This is especially true if the company's monthly pay per ...
Related Searches: Bid Management | Landing Page

Jul. 11, 2007 at 8:28am Eastern by Jon Miller

Report From The Field: Search In China 2008

... in search marketing, especially in a market like China where costs are significantly lower than most western markets. Keynote: Microsoft's KSP - Keyword Service Platform Zhaohui Tang, Principal Group Program Manager, Microsoft adCenter, kicked off the conference with a keynote address unveiling Microsoft ...

Sep. 24, 2008 at 8:23am Eastern by Chris Sherman

Don't Let Machines Write Your Keyword Lists

... Terminator or Matrix movies can attest, if machines rule the world humans are in deep trouble. Similarly, if you allow machines to control the PPC keyword creation process you are guaranteed to both leave opportunity on the table and flush money down the toilet. The reason is simple: language is really ...

Jun. 30, 2008 at 7:42am Eastern by George Michie

SearchCap: The Day In Search, September 19, 2008

... in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Obama Vs. McCain: Paid Search Keywords Valleywag (using data from Hitwise) posts about the paid search campaigns of the two major US presidential candidates, over the past 12 weeks. The ...

Sep. 19, 2008 at 3:48pm Eastern by Barry Schwartz

Report From SES China: SEM Strategies For The Enterprise Life Cycle

... can help embed search deeply within the DNA of an organization: Synchronize planing across all types of media, search and non-search Deploy global keyword management, with clear and specific "ownership" of critical keywords Create a keyword management database so people can know anywhere in ...

May. 30, 2007 at 1:55pm Eastern by Chris Sherman

SearchCap: The Day In Search, August 6, 2008

... & Mobile Google Says Android's Fine, No Need To Join LiMo, InformationWeek Leverage Local Listings in Live Search, WebProNews Link Building Risk Management: Transitioning Away From Paid Links, Stone Temple Your Link Here - Link Buying Goes Too Far | Ranked Hard - SEO Comic, www.bigoakinc.com SEOs ...
Related Searches: Ppc Brand | Webposition

Aug. 6, 2008 at 4:55pm Eastern by Barry Schwartz