Eight Keyword Research Mistakes That Are Costing You Money

... products are put in front of motivated buyers—so the potential for a sale is high. The success of search marketing hinges on whether the keywords the searcher puts in the query box match the keywords the company has targeted in their online campaigns. If the company selling goods has properly ...
Related Searches: Wordtracker | Edu

May. 15, 2008 at 7:20am Eastern by Christine Churchill

Search Illustrated: Keyword Research (Part 1)

Thorough keyword research, done with the website's goals in mind, is critical for a successful search marketing campaign. In part 1 of a short series dedicated to keyword research, today's infographic explores the first—and arguably most important—step in the process: thinking like ...
Related Searches: Keyword Research | Search Illustrated

Oct. 23, 2007 at 7:45am Eastern by Elliance

Meta Keywords Tag 101: How To "Legally" Hide Words On Your Pages For Search Engines

... include IMG, BR and HR. I work with a company that is soooo anal on these tags. Before I came in I never put any serious attention on the Meta Keywords tag after just playing around in SEO contest and looking at what other people are doing already gave me the idea the tags is nearly useless. Now here ...
Related Searches: Keywords Tag | Meta Tags | Meta Keywords | Flash

Sep. 5, 2007 at 7:42pm Eastern by Danny Sullivan

Effective Tagging For Both Usability & SEO

... Web 2.0 technology that excites me the most, because of its versatility and wide applicability. A tag, according to Wikipedia, is "a (relevant) keyword or term associated with or assigned to a piece of information (e.g. a picture, article, or video clip), thus describing the item and enabling keyword ...
Related Searches: Rss Seo | Tagging

Nov. 15, 2007 at 8:10am Eastern by Stephan Spencer

Switching Gears With Paid Search: 6 Steps To Redefining Success For A Branding Campaign

... paid search for branding purposes would be wise to do the same. Why it matters The dynamics of an acquisition campaign are fairly simple. You bid on keywords, users click on your ads, and then do one of the following: complete a call to action, become a lead, make a purchase, or move on. Given that ...

Aug. 6, 2008 at 9:50am Eastern by Rachel Charlton

Forming Good Title Tags for Local Businesses

... to your homepage title tag. The text within the title tags is one of the top signals used by Google, Yahoo! and other search engines to decide what keywords are relevant to a page, and it's also one of the most frequently neglected parts of a site design. If you have a good title tag, you can rank at ...

Aug. 25, 2008 at 1:52pm Eastern by Chris Silver Smith

Web Analytics for (SEM) Dummies Part 1: Basic Terminology and a Free Geocoding Tool

... and remove unused cards. Simply add new, edit, or remove existing credit cards from your payment methods. Optimize your campaigns with more powerful keyword research data. Use the improved keyword research tools to generate keyword suggestions, view colorful new graphs on performance and demographics ...

Aug. 22, 2008 at 12:01pm Eastern by Josh Dreller

Google AdWords Now With Real Time Quality Score, First Page Bid & More

... Google AdWords blog announced three major changes happening to the AdWords marketplace. First, Google will now calculate the quality score of your keywords at the time of the search query. Second, Google has removed the "minimum bid" metric and replaced it with "first page bid." ...

Aug. 21, 2008 at 9:00pm Eastern by Barry Schwartz

When Keyword Research and Search Data Deceives

... engine optimization (SEO) professionals, we obsess with search data from a wide variety of resources. Which one is best for our clients? Which keyword research tool reveals the most accurate search behaviors when rebuilding a site's information architecture? Does our web analytics data validate our ...

Aug. 21, 2008 at 1:50pm Eastern by Shari Thurow

An Overlooked Niche: Marketing To Hispanics Online

... allows you to geo-target your campaign to areas of high Hispanic population density and to reach your audience using Spanish, English or bilingual keywords and ad copy, depending on the generation and portion of the population you are targeting. When choosing keywords, don’t rely solely on translation ...

Aug. 21, 2008 at 7:34am Eastern by Jose Villa