Think Beyond The Click: How To Build Landing Pages That Convert

Landing pages are an important tool in any online marketing campaign. They are one of the best ways to convert web clicks into clients, and can help to maximize your online performance. Here are some tips for getting started and building an effective landing page that meets the needs of your clients ...
Related Searches: Landing Page Design

Dec. 14, 2007 at 12:41pm Eastern by Julie Mason

Two Practical Landing Page Tricks That Will Save You Money

... reduce your cost per conversion by up to $10.67 and improve your quality score at the same time? Let me tell you a story about how I used two easy landing page optimization tricks to do just this. Shorter forms reduced cost per conversion by $10.67 For context, my company provides on-demand marketing ...
Related Searches: Quality Score Landing Page | Conversion | Google Quality Score

Feb. 6, 2008 at 7:39am Eastern by Jon Miller

Building Smarter Landing Pages For Stronger Leads

My December article, Think Beyond The Click: How To Build Landing Pages That Convert, received some great feedback, and raised some questions, so I've decided to address a few more important topics about landing pages. Readers commented that the success of a landing page depends on its audience and ...
Related Searches: Form Conversions

Jan. 23, 2008 at 7:52am Eastern by Julie Mason

SEM News, The Ultimate Guide To Search Marketing Optimization Part 3 & The Top Marketing Words Of All Time

... this information in one place can help you spot any impact account adjustments have on performance. You can learn more at the Google AdWords help page on this subject, but one of the more helpful features is that the system will flag "significant changes" in the account based on the metric ...

Aug. 1, 2008 at 1:06pm Eastern by Josh Dreller

Google: Got A "Bad" Site? Then All Your Landing Pages Might Be Poor Quality

The Inside AdWords blog has provided more detail into what makes for a low landing page quality score. Google also said they will now not pre-announce all quality score algorithm changes prior to implementation. In fact, Google details which types of sites can cause all your landing pages to be penalized ...
Related Searches: Quality Score Landing Page | Quality Score

Sep. 19, 2007 at 8:49am Eastern by Barry Schwartz

Landing Page Testing: How Much Is Too Much?

Your landing page is a key part of any successful paid search campaign, and by now, the value of testing and optimizing your landing pages has become accepted wisdom. However, many testing methodologies—especially multivariate testing—are complex and are only appropriate for sites ...
Related Searches: Landing Page Testing | Conversion Rate

Oct. 23, 2007 at 8:58am Eastern by Jon Miller

Organic Landing Pages: A Case Study

Much is written about engineering landing pages for PPC campaigns, but all too often little thought goes into creating the right landing pages for SEO, even less so for B2B SEO. Obviously, for any given query you can't dictate to the search engines the exact page to which a particular organic search ...

Jul. 18, 2007 at 8:16am Eastern by Galen DeYoung

Better B2B Landing Pages: A Case Study

If your goal is to make Google richer with no gain for your yourself, then stop reading. You don't need to worry about landing pages or conversions. But if your goal is to grow your own business using search, then you must pay as much—or more—attention to converting traffic into ...

May. 16, 2007 at 11:40am Eastern by Jon Miller

How To Test A Home Page For Conversion Effectiveness

Conversion rate improvement, for many of us, is as much a part of the overall process of optimizing a paid search campaign as, say, "off-page factors" are to SEO. Recall the holistic view taken in last month's column, Your Paid Search Performance Is Relative. I spoke about the potential for ...
Related Searches: Conversion | Roi

Jun. 19, 2007 at 9:37am Eastern by Andrew Goodman

What, Exactly, Are Google AdSense "Other" Relevancy Factors?

... ;poor" and due to the geotargeting in the campaign, the keyword status tool won't let me investigate whether there is something wrong with the landing page or whether it's the keywords. I know enough to know that the former would be a big problem (because someone at Google would probably be actively ...

Feb. 11, 2008 at 8:29am Eastern by Andrew Goodman