Hot Or Not? Finding Hot Prospects With Lead Scoring

As powerful as search marketing is for B2B lead generation, it has ironically served to increase the ages-old friction between sales and marketing. This is because when buyers use search to research solutions and find vendors, they are extremely early in the buying process—often long before ...

Mar. 5, 2008 at 8:24am Eastern by Jon Miller

B2B Search Marketing: Measuring Success Beyond Conversions

Today, the majority of b2b search marketing programs are focused on lead generation. Prospects are driven to landing pages where they register for white papers, demos, webinars, and other informational assets. A certain percentage of these registrants become sales leads, and ultimately customers. While ...
Related Searches: B2b

Dec. 19, 2007 at 8:43am Eastern by Patricia Hursh

Better B2B Landing Pages: A Case Study

... if your goal is to grow your own business using search, then you must pay as much—or more—attention to converting traffic into leads as you do to getting traffic in the first place. To understand how to improve conversion rates for B2B lead generation sites, let's take a look at ...
Related Searches: Landing Page

May. 16, 2007 at 11:40am Eastern by Jon Miller

B2B Lead Generation Tips

The goal of many B2B search marketing programs is to generate online inquiries and leads. Search engine optimization (SEO) and pay-per-click (PPC) programs are designed to find highly-qualified prospects and drive them to targeted landing pages where people register to receive valuable information ...

Sep. 3, 2008 at 11:20am Eastern by Patricia Hursh

Lead Management: When Conversion Is Not Enough

Let's listen in on a call between a sales rep and a new lead generated by a paid search campaign: Hello Sarah, my name is Brian, and I’m your sales rep from Widgets Inc. I noticed you recently clicked one of our ads and registered to download our paper "10 Ways to Better Profits through Widgets ...

Oct. 31, 2007 at 8:01am Eastern by Jon Miller

B2B Marketing: Blind Date To White Wedding

... By using thought leadership to engage prospects early, you build awareness and increase your chances that the prospect will respond to future demand generation efforts. The first date The first date is all about making a good first impression. Don't come on too strong or you'll scare your prospect away ...

Jan. 9, 2008 at 8:18am Eastern by Jon Miller

Accoona Files For $80.5 Million IPO

... price of $80.5 million. Accoona hopes to list their stock as “ACNA" on the NASDAQ. The AP reports Accoona's three business lines as online-lead generation, an online search engine in the U.S., Europe and China and an e-commerce consumer electronics retail business, with nearly all of its revenue ...
Related Searches: Accoona

Aug. 6, 2007 at 10:35am Eastern by Barry Schwartz

Are Your B2B Paid Search Campaigns Trying To Serve Two Masters?

... your campaigns are like most, they have a fixed budget and are ROI driven. In this situation, we are constantly trying to ratchet down the cost per lead while still using up the budget to get as many leads as possible. But beware! At some point you can almost be guaranteed that you'll be requested to ...

Sep. 17, 2008 at 6:07pm Eastern by Todd Miechiels

Total Search Marketing, Part 1

It's been a long held concept that natural search, aka SEO, is a top internet marketing tactic for acquiring better conversions, leads, and ROI. Now, eConsultancy has collected data and documented a study in the U.K. showing that natural search is the best tactic for generating online leads, concluding ...
Related Searches: Paul Bruemmer | Paid Organic

Jul. 2, 2008 at 7:13am Eastern by Paul J. Bruemmer

What’s Wrong With Social Media For B2B Marketing

... Blogs is focused on B2B marketing, and only two blogs on Todd And’s Power 150 list of top marketing blogs focus on B2B: Brian Carroll’s B2B Lead Generation Blog is #46 and Douglass Karr’s The Marketing Technology Blog is at #54. There are a few other blogs that focus on tech PR, but that’s it ...

Jun. 6, 2007 at 8:20am Eastern by Jon Miller