Let's Get Social: New Column From Search Engine Land

Our third Search Engine Land column has now been launched, Let's Get Social. This comes out Tuesday and covers issues relating to social media sites, such as Digg, Netscape, Reddit and StumbleUpon. Those names not familiar to you? Then check out today's first column, Forget ABCs, The Social Media Alphabet ...
Related Searches: Social Media | Neil Patel

Jan. 23, 2007 at 5:00am Eastern by Danny Sullivan

Which Social Media Sites Should You Target?

There are hundreds, if not thousands of social media sites. Because there are so many it can be difficult to figure out which ones to target. In an ideal world you would target them all but with limited time it's important to prioritize. If you are wondering which social sites to target, wonder no ...
Related Searches: Social Media Sites | Social Bookmarking

Aug. 28, 2007 at 9:52am Eastern by Neil Patel

Social Media Optimization: Submit it, But Don't Forget It

When putting together a social media campaign, you should consider many different things before you actually submit your content. You need to think about creating good social media accounts, quality content, and which social media site to submit to. Finally you get to the point where you can submit ...

Mar. 25, 2008 at 10:00am Eastern by Brent Csutoras

3 Ways Social Media Marketing Helps SEO

In addition to being a great standalone marketing strategy, social media marketing is also widely used in concert with search engine optimization. One of the reasons social media marketing has been so widely adopted by those in the SEO industry is because of the dramatic impact that social media has ...
Related Searches: Social Media | Social Media Marketing | Reputation Management

Mar. 13, 2007 at 7:19am Eastern by Cameron Olthuis

Social Media Marketing ROI- Metrics and Analysis

... the pleasure of attending a panel where four somewhat lost panelists were (with difficulty) trying to come up with metrics to measure success from a social media marketing campaign. I was a little annoyed when they concluded that there were no metrics available right now, and that someone would have ...

Aug. 26, 2008 at 12:36pm Eastern by Muhammad Saleem

Social Media Is Always Changing… But Do You Change With It?

Social media marketing is one of the fastest changing forms of marketing online. Every time a new site, service, or community is launched, there comes both new opportunity for marketing and the possibility that the site you just spent months participating in will become obsolete. Social media is not ...

Jul. 16, 2008 at 7:18pm Eastern by Brent Csutoras

Social Media Marketing Is Ethical!

There seems to be a lot of misconception that social media marketing isn't ethical. Almost daily, I come across bloggers who denounce SMM as spam or suggest that social media marketers are poisoning the community well. In reality, they either aren't properly educated or perhaps only see the "bad ...

Feb. 13, 2007 at 2:52pm Eastern by Cameron Olthuis

How To Convince Giant Corporations To Embrace Social Media

During the "Better Ways" panel last week at SMX someone in the audience asked for advice on convincing big corporations to embrace social media marketing. At the time my answer was that there would be a lot of education involved and you should also let them know that you'll be actively monitoring ...
Related Searches: Social Media | Reputation Management

Jun. 12, 2007 at 1:52pm Eastern by Cameron Olthuis

Is Your Site Social Media Friendly?

You should consider many factors when getting involved in Social Media Marketing, such as the quality of your content, your domain name, and who is submitting your content. But there is almost always one thing I find myself looking at before any of the above conversations even begin: the design. You ...

May. 28, 2008 at 6:39pm Eastern by Brent Csutoras

The Four Returns Of Social Media Marketing

There are essentially four different types of return that you can expect from a successful social media marketing campaign: links, mindshare/branding, sales and consumer interaction. Below, a look at each type of return and how you can tap into it, depending on your goals. Links Using social media ...
Related Searches: Social Media | Blog | Social Media Marketing

Apr. 3, 2007 at 8:52am Eastern by Cameron Olthuis