What Does 2008 Have In Store For Local?

Many people I speak to still ask the familiar question, "Is this going to be the breakout year for local?" while expressing frustration or disappointment that "local hasn't yet lived up to expectations." But local is a marathon, not a sprint. It's also more complex than the general ...
Related Searches: Local Advertising | Greg Sterling | Geo-targeting

Jan. 7, 2008 at 8:40am Eastern by Greg Sterling

Simple Ways To Get Into Local Search

Matt McGee writes 8 Simple Steps to Make a Page More "Local" at Search Engine Guide. The tips to get into local search, in short, place your address and phone number on your pages, ensure your contact us has your address, make a page for directions with written out directions, link to Google ...

Dec. 12, 2006 at 10:29am Eastern by Barry Schwartz

Local Search Week!

This week, we're focusing on local search here at Search Engine Land. Why? Local search, along with its close cousin mobile search, promises to be the next "big opportunity" for interactive marketers. The consensus prediction is for $8 billion in ad spending by 2010 targeted toward local ...

Sep. 10, 2007 at 5:57pm Eastern by Chris Sherman

Local Search. Beyond Pizza And Plumbers

... in 2007 (eMarketer) 89% of consumers making in-store purchases in key categories have conducted research online (BIGResearch) 82% of people using local search sites followed up with an offline action, e.g., in-store visit, phone call (TMP Directional Marketing) Local search isn't just about "pizza ...

Jul. 1, 2008 at 5:10pm Eastern by Search Engine Land

Google Local Search Algorithm Explored

Matt McGee's 10 Likely Elements of Google’s Local Search Algorithm explores what makes Google Local different from Google.com algorithmically. Here they are in summary: Use of Google’s Local Business Center (LBC) Availability/Trust of other business data A Business Web Site Listings in 2nd-tier ...
Related Searches: Google Local | Algorithm

Feb. 16, 2007 at 9:54am Eastern by Barry Schwartz

SPONSOR MESSAGE: Capitalizing On Local Search - Free White Paper

Download FREE report 86% of Search Engine Users Search for Local Products and Services.* Are You Capitalizing on the Local Search Opportunity? Get Marchex's FREE report: 2008 Perspectives on Local Online Advertising and Content to find out how. Click here to download this report now. *WebVisible & ...
Related Searches: Webvisible

Apr. 1, 2008 at 9:48am Eastern by Search Engine Land

How Much Is 'Local Search' Really Worth?

Journalists and financial analysts keep asking the question, "When will local search finally take off?" By that they mean ad spending. After all, locally targeted advertising in traditional media such as newspapers, yellow pages, radio, outdoor, direct mail, spot cable/TV and coupons easily ...
Related Searches: Reach Local | Local

Mar. 12, 2007 at 2:45pm Eastern by Greg Sterling

Survey: Search Now Top Resource For Local Information

Local SEM firm WebVisible and Nielsen last year surveyed U.S. consumers about their local search behavior. There were some very interesting and striking findings. For example, 51% of users were doing category searches for local businesses without a geographic modifier. Today findings from a second ...
Related Searches: Yellow Pages | Search Behaviour | Webvisible

Oct. 11, 2007 at 11:00am Eastern by Greg Sterling

Welcome To The Local Search Jungle

Welcome to the jungle. As the first column from the Yellow Pages Association and the Local Search Guide, it is very exciting to join the Locals Only forum with some of the most notable local search contributors in the industry. Representing more than 150 Yellow Pages publishers, we are looking forward ...
Related Searches: Stephanie Hobbs | Iyp | Idearc

Jan. 21, 2008 at 7:58am Eastern by Stephanie Hobbs

January 2008: Search Engine Land's Most Popular Stories

Below are Search Engine Land's 10 most popular stories from January 2008: 1) 20 Awesome Images Found In Google Maps - The introduction of satellite images into map search interfaces has excited both virtual sightseers and local app developers. Further innovations like Google's Street View have caused ...
Related Searches: 2008

Feb. 7, 2008 at 10:23am Eastern by Danny Sullivan