Advanced Local Search Optimization Tips

Extreme Local Search Optimization Tactics by Chris Silver Smith of SuperPages.com at the Natural Search Blog has given us seven "extreme" local SEO tips we might try in our local SEO campaigns. Here they are in short. (1) Use keywords in your business name title. (2) Use "A" in ...
Related Searches: Chris Silver Smith | Seo Tips | Local Seo

Jan. 17, 2007 at 9:35am Eastern by Barry Schwartz

Domaining & Subdomaining In The Local Space - Part 1:

The practices of domaining and subdomaining have steadily grown into increasingly hot topics in the local search marketing space for the past few years. "Domaining" is the practice of buying domains mainly for their potential keyword value. Speculators purchase keyword domains with a view ...
Related Searches: Domain Name | Domain | Subdomains | Chris Silver Smith

Apr. 23, 2007 at 3:43pm Eastern by Chris Silver Smith

Is 'Local Search' A Vertical Or A Verb?

Is local search a microcosm of general search or is it the ultimate vertical? I've had this debate with a number of people over the past couple of years. Ask's CEO Jim Lanzone once told me that he felt local was part of almost every vertical, and therefore not a vertical. I agree with him that local ...

Apr. 16, 2007 at 8:31am Eastern by Greg Sterling

Search Year 2007: Search News, In Review

Each month, I compile Search Month -- a recap of all the stories that have happened relating to search, categorized by topic. I thought it would be fun to take all the Search Months over the past year and produce this edition of Search Year 2007. It was far more work than I imagined, but I hope you ...
Related Searches: People Search | Search Advertising | Reachlocal | Search Trend

Jan. 1, 2008 at 2:29pm Eastern by Danny Sullivan

Google Local Search Algorithm Explored

Matt McGee's 10 Likely Elements of Google’s Local Search Algorithm explores what makes Google Local different from Google.com algorithmically. Here they are in summary: Use of Google’s Local Business Center (LBC) Availability/Trust of other business data A Business Web Site Listings in 2nd-tier ...
Related Searches: Google Local | Local Search | Algorithm

Feb. 16, 2007 at 9:54am Eastern by Barry Schwartz

Search Headlines: December 2006

Below is a recap of stories from Search Engine Land and from around the web as presented in our SearchCap newsletter during the entire month of December. Want these type of headlines on a regular basis? Then sign-up for SearchCap and get them each day during the week! Want a more descriptive monthly ...

Jan. 1, 2007 at 6:35pm Eastern by Danny Sullivan

Local Online Ads Will Reach $12.6 Billion In 2008, Local Search Will Bring In $5 Billion Of That Total

Using an expansive definition of the marketplace, Borrell Associates says that "local online advertising" is worth $8.5 billion today. That number consists of local search, "local banners," and local video. Banners is the biggest spending category and video the smallest. But Borrell ...

Dec. 7, 2007 at 4:30pm Eastern by Greg Sterling

Local.com Announces Patent For Location-Based Search

I've got a patent, you've got a patent. It seems that nearly everyone running an Internet company has a patent nowadays. Local.com is the latest to announce a patent in the local space. The patent (no. 7,231,405), which I was unable to locate through a USPTO and Google Patents search, "covers ...
Related Searches: Local

Jun. 25, 2007 at 10:26am Eastern by Greg Sterling

How Much Is 'Local Search' Really Worth?

Journalists and financial analysts keep asking the question, "When will local search finally take off?" By that they mean ad spending. After all, locally targeted advertising in traditional media such as newspapers, yellow pages, radio, outdoor, direct mail, spot cable/TV and coupons easily ...
Related Searches: Local Search | Reach Local | Local

Mar. 12, 2007 at 2:45pm Eastern by Greg Sterling

UK Local Search: Yell Ad Campaign, welovelocal

UK directory and local search provider Yell (publisher of the print yellow pages) has launched a new ad campaign across various media, touting Yell.com, the publisher's online local search portal. The campaign also apparently involves GPS-enabled buses that adjust ad messaging according to bus location ...

Jun. 6, 2007 at 10:55am Eastern by Greg Sterling