The Long Tail Of Search

What is the "long tail" of paid search, and why does it matter? Chris Anderson coined the long tail concept in a 2004 Wired magazine article. Anderson's original argument applied to online merchandising. Because web-only merchants (think Netflix) should have lower inventory carrying costs ...
Related Searches: Ppc

Sep. 18, 2007 at 8:43am Eastern by Alan Rimm-Kaufman

The Search Shopping Mall: Moving Up The Long Tail

Some time ago, I did a blog post called the “Other Long Tail of Search”. When Chris Anderson’s book came out, several smart search marketers realized that the long tail phenomenon applied to our industry as well. If you look at the keywords that drive traffic to your site and plot them according ...
Related Searches: Longtail | Pay Per Click

Nov. 30, 2007 at 7:08am Eastern by Gord Hotchkiss

Top Ten Organic SEO Myths

... results in which you were able to prove this. Because I sure haven't been able to prove it one way or the other and I've been looking at it for a long time. If anything, I'd have to conclude the opposite from my tests. And lastly you said: Many of the long tail search terms convert better because they ...
Related Searches: H1 | Keyword Meta Tag | Organic

Aug. 30, 2007 at 7:48am Eastern by Jill Whalen

Spy On Competitors, But Don't Copy Their Mistakes

... than misspellings, odd forms of misstatements that can only have come out of a competitor deeply mining their site search and search referral logs Long phrases It’s not all good. Many of the long phrases aren't actually helpful because you could have reached those same users by using matching options ...
Related Searches: Keywordspy

Apr. 7, 2008 at 3:51pm Eastern by Andrew Goodman

Google's Matt Cutts on Personalization and the Future of SEO

... if I ranked number one for my trophy phase I win or my life will be good. When, in fact, numerous people demonstrated that if you chase after the long tail and make a good site that can match many, many different users' queries you might end up with more traffic than if you had that trophy phrase. So ...
Related Searches: Personalization

Mar. 2, 2007 at 11:16am Eastern by Gord Hotchkiss

From SEO To Social Media: Content Is Still King

... ., what product or service are you trying to promote). Second, think about all the various terms that relate to your subject matter (i.e., your "long tail" terms). Once you have a good list of terms that relate to your site, search sites like Google, Delicious, and Technorati, using phrases ...
Related Searches: Content | Writing Content | Seo Social Media

Feb. 26, 2008 at 12:23pm Eastern by Brent Csutoras

SearchCap: The Day In Search, May 5, 2008

... efforts on the big cities of the world — metros like New York, Chicago, and Los Angeles. Yet there is a lot of traffic to be found in the long tail of search queries involving the many tens of thousands of. Seven Tactics For Leveraging Paid Search To Build Brand Awareness Everyone managing ...

May. 5, 2008 at 4:01pm Eastern by Barry Schwartz

SearchCap: The Day In Search, August 3, 2007

... companies, how they play, who they meet, where they speak, what toys they have and more. Google Universal Search Means Looking For Raccoons Is No Longer Family Friendly A reader tipped me off to this. Search for raccoon, and Google Universal Search puts some pictures up at the top of the page: See it ...

Aug. 3, 2007 at 4:10pm Eastern by Barry Schwartz

Screaming About The Search Tail

... many introduction to search marketing sessions where I talk about the value of having good, descriptive pages. Those let you tap into the search tail, the "onesies and twosies" terms, as I've called them, that might come up only once in a month. Add all those up, and they can outweigh or be ...
Related Searches: Prweb | Tail Terms

Dec. 21, 2006 at 8:54am Eastern by Danny Sullivan

Search Month: September 2007 Search News, In Review

Search Month is a monthly newsletter that recaps stories covered on Search Engine Land over the past month. It's also available by feed here. Below, news about Search Engine Land itself, then our 10 most popular stories from September 2007, then a major story for various search topics along with other ...
Related Searches: Quality Score | Search Share

Oct. 2, 2007 at 12:31pm Eastern by Danny Sullivan