Should Stronger Keywords Subsidize Weaker Keywords?

Some keywords perform great. Some keywords perform OK, and some keywords stink. Today I’d like to write about keyword portfolio economics, asking, “Does it ever make sense to use stronger keywords to subsidize weaker keywords?” My answer is “Yes—when done correctly.” Efficiently ...
Related Searches: Keywords

Jul. 24, 2007 at 8:34am Eastern by Alan Rimm-Kaufman

Top Ten Organic SEO Myths

... to get them to buy more ads, and that sort of thing. You also said: Myth 7: H1 (or any header tags) must be used for high rankings. Using relevant keywords in the tag boosts the page relevance for that search term. I'd sure love to see your test results in which you were able to prove this. Because ...
Related Searches: H1 | Keyword Meta Tag | Long Tail | Organic

Aug. 30, 2007 at 7:48am Eastern by Jill Whalen

New Year's Resolutions For Your PPC Campaigns

... Should your goals be changed or modified? Are you using the correct success metrics? Can you measure everything necessary? Are you using the correct keywords? Much has been written about the long tail of keywords. It is important to ensure you are using all of the keywords that are profitable to your ...
Related Searches: Ppc

Jan. 8, 2008 at 12:42pm Eastern by Brad Geddes

How To Target Hispanic Searchers

... through a number of Hispanic-focused strategies. Though it may sound obvious, the easiest way to target Hispanics is by using Spanish-language keywords (i.e., “salud” for “health” and “prestamo” for “mortgage”). For the most part, advertisers are not bidding as heavily on Spanish-language ...

Sep. 22, 2008 at 9:56am Eastern by Jose Villa

How To Get New Web Sites To Rank Quickly

... lead to many self-reinforcing links. If your site is brand new and you want to compete against established sites directly on their most important keywords then you need to be good at public relations, have a better brand strategy, or have some remarkable feature that makes people want to talk about ...

Jul. 31, 2008 at 8:18am Eastern by Aaron Wall

PPC Management Options – Are Your Fees Inline With The Advertiser’s Goals?

... types can make the difference between being profitable and going out of business. In addition, if your goals are aligned with your advertisers, then long term synergies usually develop which means longer client retention. For advertisers, it is important to understand the options that exist. Not all ...

May. 27, 2008 at 12:32pm Eastern by Brad Geddes

Keyword Intent: Tidy Campaigns Avoid the 'Dump and Chase'

... , I hold out some hope that search marketers will soon learn to clean up their acts, guided by less draconian incentives. The easy availability of keyword generation tools, pumping out cookie-cutter keyword lists, has led many marketers to emphasize keyword list length over smartly constructed accounts ...
Related Searches: Andrew Goodman | Bid Management

Mar. 10, 2008 at 3:02pm Eastern by Andrew Goodman

Total Search Marketing, Part 2

... of the advantages of advertising on vertical search engines: Lower per-click costs than Google, Yahoo and Microsoft Less competition for competitive keywords Easy to test ad copy and suitability for your business It can provide an additional source of traffic and conversions Because they're smaller ...

Jul. 30, 2008 at 8:30am Eastern by Paul J. Bruemmer

Open Letter To Google: Do The Right Thing, Divest Yourself Of Performics

At long last, Google owns DoubleClick. In doing so, the company has done something else that many people would have never believed possible. Become an SEO. That's right -- Google's in the SEO business now, selling services through DoubleClick's Performics to people who want to rank well on -- um - ...
Related Searches: Performics

Mar. 12, 2008 at 7:45am Eastern by Danny Sullivan

The Search Shopping Mall: Moving Up The Long Tail

Some time ago, I did a blog post called the “Other Long Tail of Search”. When Chris Anderson’s book came out, several smart search marketers realized that the long tail phenomenon applied to our industry as well. If you look at the keywords that drive traffic to your site and plot them according ...
Related Searches: Long Tail | Longtail | Pay Per Click

Nov. 30, 2007 at 7:08am Eastern by Gord Hotchkiss