Google's Tips On How To Write A Good Meta Description

The Google Webmaster Central Blog described what makes for a good meta description versus what makes for a bad meta description. Meta descriptions are a special tag that you place within the source code of your html page. They can be used by search engines for ranking purposes as well as for being ...
Related Searches: Meta Title | Seo Tips | Meta

Oct. 1, 2007 at 9:17am Eastern by Barry Schwartz

21 Essential SEO Tips & Techniques

... if you didn't like the "Be patient" suggestion above and are looking for instant visibility. 11. Use a unique and relevant title and meta description on every page. The page title is the single most important on-page SEO factor. It's rare to rank highly for a primary term (2-3 words) without ...
Related Searches: Directories | Seo Checklist | File Name | Alt Tags

Jun. 28, 2007 at 7:41am Eastern by Matt McGee

Eleven Tips For Optimizing PDFs For Search Engines

... won’t get clicked. In the full version of Acrobat, go to File>Document Properties to specify the Title. There are other document properties (meta data) you can supply, including Author, Subject, and Keywords, but presently these appear to have little search-related affect. It would be nice if Subject ...
Related Searches: Pdf

Sep. 12, 2007 at 9:59am Eastern by Galen DeYoung

Google's Tips On Duplicate Content Worries

... results included. It's just lame, nearly 140 different pages seemingly considered the same. FYI, this is probably down to us getting the same meta description tag accidentally on every page: Search Engine Land is a hub for news and information about search engine marketing, optimization and how search ...
Related Searches: Duplicate Content

Dec. 18, 2006 at 5:58pm Eastern by Danny Sullivan

Meta Keywords Tag 101: How To "Legally" Hide Words On Your Pages For Search Engines

... closure include IMG, BR and HR. I work with a company that is soooo anal on these tags. Before I came in I never put any serious attention on the Meta Keywords tag after just playing around in SEO contest and looking at what other people are doing already gave me the idea the tags is nearly useless ...
Related Searches: Keywords Tag | Meta Tags | Meta Keywords | Flash

Sep. 5, 2007 at 7:42pm Eastern by Danny Sullivan

Free Web Design Tools From The Big Three: SEO Friendly Or Not?

... of the abilities each tool offers for various ranking criteria. The items I selected for review are: Title Tag Heading Tag Bold/Strong Tag META Keywords Tag META Description Tag Alt Attribute Tag Filename Control Sitemap XML Support Test One – Title Tag Control Will the tool let you control the text ...
Related Searches: Javascript | Sitemap | Alt Tags | Meta Tags

May. 3, 2007 at 1:15pm Eastern by Christine Churchill

Scalable On-Page SEO Strategies

... semantic markup; 3) employ heading tags (e.g. H1, H2) when appropriate; 4) cut the bloat out of the template; 5) make sure you're not using the same meta description and meta keywords across the whole template. Make that template really hum. Then move on to your URLs. Granted URLs are harder to optimize ...
Related Searches: H1 Tags | Internal Linking | Endeca | Rss Seo

Jul. 26, 2007 at 8:13am Eastern by Stephan Spencer

The "About 260" Problem: Google Site: Command Glitch

... five pages from our own Search Engine Land site were considered unique. The were seen as similar to each other. The culprit in that case was our meta description tag. By accident, it was set the same for every page in the site after our new design went up (hey, it happens to the best of us). Google ...

Mar. 2, 2007 at 1:45pm Eastern by Danny Sullivan

Lower Keyword Focus To Improve Search Engine Rankings

... also leads to a risk of being filtered. If your page title contains Dallas, Texas Real Estate Listings consider using alternate versions in your meta description tag and page headings. Perhaps the meta description might contain professional realtor located in Dallas, Texas, while your h1 tag might contain ...
Related Searches: Keyword Density | Page Titles | Sandbox

Aug. 16, 2007 at 8:28am Eastern by Aaron Wall

Organic Landing Pages: A Case Study

... listed in the search results. Most of the similarities, however, stop there. Freedman does a much better job of enticing click-through. The description displayed beneath its primary search result tells the searcher whether she's in the right place and should click through. FSC manufactures seats and ...
Related Searches: Landing Page

Jul. 18, 2007 at 8:16am Eastern by Galen DeYoung