Meta-Tag Optimization Tips: A Search Usability Perspective

I know. I know. Seasoned search engine optimization (SEO) professionals might yawn and roll their eyes when the subject of meta-tag optimization comes up, as they might think, "Meta-tag optimization is SO 1990s." Personally, I think meta-tag content gets a bad rap because, in the past, many ...
Related Searches: Keyword Meta Tag | Seo Tips | Meta

May. 29, 2008 at 7:55am Eastern by Shari Thurow

Search Illustrated: Tagging Explained

... web content, but with an interesting user-generated twist that the earliest forms of metadata lacked. A W3C recommendation document defined a set of meta tags for web content, including the "keywords" tag. This tag allowed a content owner to add additional descriptive keywords, specifically ...
Related Searches: Metatags | Elliance | Search Illustrated

Jun. 5, 2007 at 8:35am Eastern by Elliance

Google Explains The NOINDEX, NOFOLLOW, NOARCHIVE & NOSNIPPET META Tags

... basic but clear explanation of the robots exclusion protocol. In this blog post, Google explained how the NOINDEX, NOFOLLOW, NOARCHIVE and NOSNIPPET META tags function. In short: NOINDEX tag tells Google not to index a specific page NOFOLLOW tag tells Google not to follow the links on a specific page ...
Related Searches: Noarchive | Nofollow | Noindex

Feb. 23, 2007 at 9:26am Eastern by Barry Schwartz

Meta Keywords Tag 101: How To "Legally" Hide Words On Your Pages For Search Engines

... is indeed an xml requirement for sites which have specified xhtml as the html version in the DOCTYPE statement at the top of a page. Other common tags which need this closure include IMG, BR and HR. I work with a company that is soooo anal on these tags. Before I came in I never put any serious attention ...
Related Searches: Meta Keywords | Metatag Keywords | Meta

Sep. 5, 2007 at 7:42pm Eastern by Danny Sullivan

Dissecting An SEO Quiz -- Are There Right Answers?

... answer. Let's dive in at question 1: 1) Which of the following is the least important area in which to include your keyword(s)? You could chose from Meta Description, Body Text, Meta Keywords, Title, Internal Anchor Text. Me, I went for the meta keywords tag, since as I explained just recently (Meta ...
Related Searches: Meta Keywords | Meta Description Tags | Link Juice

Sep. 11, 2007 at 8:51pm Eastern by Danny Sullivan

Yahoo!, Google, Microsoft Clarify Robots.txt Support

Today, Google, Yahoo!, and Microsoft have come together to post details of how each of them support robots.txt and the robots meta tag. While their posts use terms like "collaboration" and "working together," they haven't joined together to implement a new standard (as they did ...
Related Searches: Acap

Jun. 3, 2008 at 12:11pm Eastern by Vanessa Fox

SEOs Want The NOINDEX Tag To Not Show A Page In The Index

Matt Cutts of Google posted a blog entry asking SEOs how they want Google to handle the NOINDEX meta tag. If you use the NOINDEX meta tag now, Google won't show the page in any way in the Google index -- not even a "link only" listing. Matt asks SEOs if this is what they want and the poll ...
Related Searches: Noindex

Feb. 25, 2008 at 8:53am Eastern by Barry Schwartz

More Rounds In The "Is SEO Overrated" Debate

... work along with paid search -- adding his voice. He's mainly pointing out that a search marketing agency does a lot more than tweak a bunch of meta tags. The SEO Debate Continues from Gord Hotckiss comes in on the side that SEO is going to get harder, less textbook, as personalized results arrive. Yes ...
Related Searches: H2 Tags | H1 | Mobile Seo

Jan. 11, 2007 at 11:22am Eastern by Danny Sullivan

You'd Be Wise To "NoFollow" This Dubious SEO Advice

... engines. I predict that many SEO professionals will massively abuse the nofollow attribute and that it will no longer be valued. Remember when meta-tag content used to heavily influence whether a page ranked well or not? Both the meta-tag description and keywords attributes were so heavily exploited ...
Related Searches: Nofollow | Page Rank Sculpting

Mar. 6, 2008 at 8:34am Eastern by Shari Thurow

SearchCap: The Day In Search, October 1, 2007

... and easily share their work with others." Microsoft is currently accepting beta testers over here. Google's Tips On How to Write a Good Meta Description The Google Webmaster Central Blog described what makes for a good meta description versus what makes for a bad meta description. Meta descriptions ...

Oct. 1, 2007 at 3:58pm Eastern by Barry Schwartz