Getting Multivariate Landing Page Testing Straight!

... affecting your campaigns. You owe it to your campaigns to give testing a try. You may be surprised at how much it can improve conversions. Mona Elesseily is director of marketing strategy at Page Zero Media, focusing on paid search campaigns and conversion improvement. She's also the author of Page ...
Related Searches: Ppc

Jul. 14, 2008 at 3:08pm Eastern by Mona Elesseily

Don't Get Duped By Google And Yahoo! Match Typing

... in appropriate search queries. I hope these paid search vendors will bring back a broad match (or advanced match) that is narrower in scope. Mona Elesseily is director of marketing strategy at Page Zero Media, focusing on paid search campaigns and conversion improvement. She's also author of Page Zero ...
Related Searches: Bid Strategy

Jun. 5, 2007 at 7:31am Eastern by Mona Elesseily

Preliminary Scorecard: How Effective Is Yahoo's Panama Upgrade?

... is too early to judge the complexities of the ranking algorithm and other finer points. I'll tackle some of these finer points in upcoming columns. Mona Elesseily is an internet marketing strategist at Page Zero Media, focusing on paid search campaigns and conversion improvement. She's also author of ...

Apr. 3, 2007 at 3:46pm Eastern by Mona Elesseily

Paid Search Planning: Do You Really Know Your Customers & Your Market?

... , and may your holidays be filled with health, happiness, and killer marketing plans! Stay tuned for information next month on competitive research. Mona Elesseily is director of marketing strategy at Page Zero Media, focusing on paid search campaigns and conversion improvement. She's also the author ...

Dec. 18, 2007 at 6:41pm Eastern by Mona Elesseily

Spying On Your Paid Search Competitors

... your competitors, so good luck with your competitive research! Feel free to chime in if you have any of your own competitive research tips to share. Mona Elesseily is director of marketing strategy at Page Zero Media, focusing on paid search campaigns and conversion improvement. She's also the author ...
Related Searches: Spyfu

Jan. 28, 2008 at 3:25pm Eastern by Mona Elesseily

Roundup Of Feedback On Yahoo's Panama Release

... campaigns are no longer running. PPC Discussions reported that an AdWords import into the Yahoo system caused some major issues for an advertiser. Mona Elesseily learns the difference between "active" accounts versus a non-active account and shares the details with us. Not all bugs, there ...
Related Searches: Keyword Tool

Feb. 8, 2007 at 9:13am Eastern by Barry Schwartz

Is Microhoo A Done Deal?

... treatment of which Yahoo! products and services will be folded into the new company, and which will be allowed to grow and develop on their own. Mona Elesseily is director of marketing strategy at Page Zero Media, focusing on paid search campaigns and conversion improvement. She's also the author of ...

Mar. 24, 2008 at 2:25pm Eastern by Mona Elesseily

Key Differences Between Yahoo Search Marketing & Google AdWords

... ; Yahoo!. Not only do the features have different names but the technologies and algorithms behind them function completely differently. Stay tuned. Mona Elesseily is an internet marketing strategist at Page Zero Media, focusing on paid search campaigns and conversion improvement. She's also author of ...
Related Searches: Trademark

May. 1, 2007 at 1:58pm Eastern by Mona Elesseily

New Panama Ranking System For Yahoo Ads Launches Today

... both the new Panama and old systems Good luck everyone with the migration, and feel free to add your own tips and experiences in the comments below! Mona Elesseily is a contributing writer for Search Engine Land and an internet marketing strategist at Page Zero Media, focusing on paid search campaigns ...
Related Searches: Panama

Feb. 5, 2007 at 9:06am Eastern by Mona Elesseily

Can Yahoo & Microsoft Ever Catch Google?

... numerous more possibilities and scenarios. I welcome your input on what you think may happen in the search arena—please comment below. Mona Elesseily is director of marketing strategy at Page Zero Media, focusing on paid search campaigns and conversion improvement. She's also author of Page ...
Related Searches: Market Share | Market Share 2008 | Search Engine Market Share

Jul. 3, 2007 at 12:44pm Eastern by Mona Elesseily