10 Tips For A More Effective Paid Search Campaign

... either running a cost-per-click (CPC) advertising campaign or are considering it. You probably know that CPC advertising involves selecting a set of keywords and writing an ad to appear when someone searches for that keyword in the major search engines. And you're aware that CPC advertising requires ...

Mar. 11, 2008 at 7:25am Eastern by Matt Lester

The Mysteries of Ad Quality Revealed (Yet Again)

... reminder that the anomalies are what most often get discussed in the wild. First, new accounts have no historical CTR to go on, so Google looks at keyword relevance signals in a predictive way. That could mean a long, 5-8 week, “dig out” period if you start an account off on the wrong foot. Among ...
Related Searches: Quality Score

Nov. 6, 2007 at 7:21pm Eastern by Andrew Goodman

How To Optimize B2B Pay Per Click In 4 Hours A Week, Part 2

... to bid higher to get the same position and clicks. Since your expected CTR varies by position, deciding what is low needs to be relative to how your keywords rank. To find the losers, sort your ad groups by position and look for any ad groups that stand out with CTRs lower than its neighbors. Using ...
Related Searches: B2b

Aug. 1, 2007 at 9:45am Eastern by Jon Miller

Microsoft adCenter Adds Negative Keywords To Campaign Level

Microsoft announced that they now are allowing advertisers to use the negative keywords feature at the campaign level. This way, you can apply a negative keyword to all the ad groups within the campaign, as opposed to adding the negative keyword to each and every ad group. To add negative keywords ...

Jul. 16, 2007 at 10:28am Eastern by Barry Schwartz

US Court Orders Advertiser To Use Negative Keywords In Trademark Case

Eric Goldman reports that a US District Judge in Florida ordered an advertiser using a trademark term to use the negative keyword option, to ensure that they would no longer bid on that term in the future. The judge ordered the defendant to stop using the word "ORION" in their search ad campaigns ...

Apr. 28, 2008 at 8:43am Eastern by Barry Schwartz

Search Engine Accreditation Programs, Google Tools, Part 2, & A Visual Map Of Website Links

... on occasion, so even if you've used these tools in the past, I would go through them again to make sure that you're up-to-date. Google tool #2: keyword tool Use this tool to build a master list of new keywords for your ad groups and review detailed keyword performance statistics like advertiser competition ...
Related Searches: Wordtracker

May. 16, 2008 at 8:24am Eastern by Josh Dreller

Combat Click Fraud By Blocking Low Quality Traffic

... optimize your campaign for the content network, you have the option to block sites which are not converting. How to keep yourself from showing for keyword searches All three of the major pay per click engines, Google AdWords, Yahoo Search Marketing, and Microsoft adCenter have the ability to block your ...
Related Searches: Click Fraud

Aug. 7, 2007 at 7:57am Eastern by Brad Geddes

Optimizing A Paid Search Campaign

... whatever budget is necessary to maximize visibility in the paid and organic search engine listings, it is tempting to saturate the entire PPC keyword inventory with budget and optimize organic listings across the board. There’s no doubt traffic stats would rise. On the other hand, site conversion ...
Related Searches: Bid Strategy | Ppc

Oct. 2, 2007 at 11:57am Eastern by John Faris

SearchCap: The Day In Search, July 16, 2007

... Firefox extension that enables you to see Google search results from any country. It is well known that Google will change the search results for a keyword phrase based on the country you are searching in. This new Firefox extension easily allows you to see the. Microsoft adCenter Adds Negative Keywords ...
Related Searches: Idearc Media

Jul. 16, 2007 at 2:48pm Eastern by Barry Schwartz

SearchCap: The Day In Search, April 28, 2008

... that may be of interest. For the attention-challenged, I've also included my now patented "Twitter". US Court Orders Advertiser To Use Negative Keywords In Trademark Case Eric Goldman reports that a US District Judge in Florida ordered an advertiser using a trademark term to use the negative ...
Related Searches: Bounce Rate

Apr. 28, 2008 at 3:15pm Eastern by Barry Schwartz