Search Illustrated: Six Simple Steps For Local Optimization

Optimizing content for local search is similar to, but subtly different from, optimizing for general web search. Many key factors, such as optimizing for specific keywords, securing good backlinks to content and so on all apply. But there are several other steps—simple ones, fortunately& ...
Related Searches: Search Illustrated | Six | Local Search

Sep. 18, 2007 at 9:47am Eastern by Elliance

Six Simple Steps To Image Optimization

With the advent of Google Universal Search, Ask 3D and other "blended" search services, images will increasingly be appearing in search results. If you're not optimizing images on your web site, you're missing out on capturing some of this increasingly valuable real-estate. Not sure how to ...
Related Searches: Images | Elliance | Image Search

Aug. 28, 2007 at 7:51am Eastern by Elliance

Search Illustrated: Multiple Local Optimization Strategies

Once you've identified and defined the target markets for your search marketing strategy, you can employ a number of different optimization approaches to reach those customer groups. Whether it's making use of individual press releases, case studies, or blog postings, today's Search Illustrated shows ...
Related Searches: Search Illustrated

Oct. 9, 2007 at 7:47am Eastern by Elliance

The hCard Microformat & Local Search Optimization

Last year in a blog post on tips for local SEO, I recommended using the hCard microformat as a component of local search engine optimization. I believe I was first to recommend this, and I was happy to hear a few different speakers at the SMX Local & Mobile Conference a couple of weeks ago recommend ...
Related Searches: Microformats

Oct. 15, 2007 at 12:31pm Eastern by Chris Silver Smith

Search Illustrated: Podcast Optimization

Optimizing your audio files takes more than just recording your message. Today's infographic details the steps needed to ensure your podcasts have the best potential of being found by the listeners and search engines alike: Graphic by Elliance, an eMarketing firm specializing in results-driven search ...
Related Searches: Podcast | Search Illustrated

Nov. 13, 2007 at 12:57pm Eastern by Elliance

"New School" Search Engine Optimization

... of SEO for a while, but I thought it would be nice to revisit it. So what does Todd consider to be new school SEO? (1) The classic vertical search optimization of utilizing the Google OneBox results, Yahoo Shortcuts, Ask.com's Smart Answers and so on. So if you are a local business, Google may show ...
Related Searches: Reputation Management | Real Estate

Feb. 23, 2007 at 9:11am Eastern by Barry Schwartz

Search Illustrated: Business To Business Credibility Through Optimization Of Content

Search engine results aren't realized simply from optimizing your website anymore. This week's infographic shows that gaining an understanding of the multi-channel nature of the Internet is key to successful online marketing campaigns. Graphic by Elliance, an eMarketing firm specializing in results ...

Jun. 17, 2008 at 7:50am Eastern by Elliance

Search Illustrated: PDF Optimization

Don't make the mistake of thinking that just because content isn't HTML-based doesn't mean it can't be optimized. An Adobe Acrobat reader (aka PDF) document gives SEOs one more chance at ranking for targeted keywords. This week's infographic illustrates some simple tips for optimizing PDFs: Graphic ...

Jul. 15, 2008 at 8:11am Eastern by Elliance

Search Illustrated: Business To Consumer Credibility Through Optimization Of Content

Search marketing campaigns for business-to-consumer websites need to address the issues of trust in the brand name as well as confidence in making a purchase. Third party validation and "wisdom of the crowds" mentality rule the day. This week's infographic illustrates various pieces of content ...

Jun. 24, 2008 at 8:36am Eastern by Elliance

Stop the Confusion! Use SEO Terms Correctly

... of SEO terms happen because people simply don't agree on their definitions. The most extreme example of this is the phrase "search engine optimization." Much of the bad reputation in the SEO industry stems from the fact that ordinary folks are confused by what search engine optimization actually ...

Sep. 11, 2008 at 8:09am Eastern by Jill Whalen