The 5 Secrets PPC Agencies Don't Want You to Know

Nearly three-fourths of companies that outsource their pay-per-click search marketing to agencies are dissatisfied with their results, and only 21 percent are completely satisfied, according to a Jupiter Research published late last year. What causes this dissatisfaction, especially for B2B marketers ...
Related Searches: Ppc Management Software | Conversion | Optimization

Mar. 14, 2007 at 8:56am Eastern by Jon Miller

Training: The In-House SEO/SEM Marketer's Trump Card

... triple in five years. The search category is increasing at 26 percent CAGR and will reach $25 billion by 2012 (Forrester Research). In-house versus outsource The question of whether it's best to outsource search search marketing or bring it in-house has created ambivalence for years, and is currently ...

Nov. 7, 2007 at 11:52am Eastern by Paul J. Bruemmer

SearchCap: The Day In Search, March 14, 2007

... example search for "Sushi, New York City." It's. The 5 Secrets PPC Agencies Don't Want You to Know Nearly three-fourths of companies that outsource their pay-per-click search marketing to agencies are dissatisfied with their results, and only 21 percent are completely satisfied, according ...

Mar. 14, 2007 at 3:10pm Eastern by Danny Sullivan

Search Year 2007: Search News, In Review

Each month, I compile Search Month -- a recap of all the stories that have happened relating to search, categorized by topic. I thought it would be fun to take all the Search Months over the past year and produce this edition of Search Year 2007. It was far more work than I imagined, but I hope you ...
Related Searches: People Search | Search Trend | Chart | Travel

Jan. 1, 2008 at 2:29pm Eastern by Danny Sullivan

No, Junior, You Can't Be Our SEO Team Leader (Yet)

... a the typical scenario, but ends with an interesting twist: SEO at Sue's company was based in the marketing department, which found an SEO firm to outsource their search marketing program. Before marketing knew it, IT "stole" ownership of the SEO agency contract and relationship, leaving marketing ...
Related Searches: Seo Strategy

Sep. 5, 2007 at 8:25am Eastern by Jessica Bowman

How To Optimize B2B Pay Per Click In Four Hours A Week, Part 1

... manager find the time to manage their pay per click campaigns on an ongoing basis? For some companies in this situation, it makes sense to outsource their pay per click campaign management to an agency that will be able to spend the time required to optimize their campaigns. This is especially true ...
Related Searches: Landing Page

Jul. 11, 2007 at 8:28am Eastern by Jon Miller

SearchCap: The Day In Search, November 16, 2007

... Check if Wikipedia Links To Your Site, Search Engine Roundtable Paid Search & Contextual More Holiday Campaign Strategies, adCenter Blog PPC Outsource or In-House? Rules of thumb, Rimm Kaufman A change to text ads on the content network, Inside AdWords Accidental clicks fade into the background ...

Nov. 16, 2007 at 2:48pm Eastern by Barry Schwartz

Vetting An Agency: Protecting The Family Jewels

... ready with a list of questions and be prepared to follow any leads that might develop. I went through this process years ago with a company we still outsource to from time to time today. When I need some heavy lifting done or certain tasks managed, we still turn to the company we selected over 3 years ...

Sep. 19, 2007 at 4:41pm Eastern by Duane Forrester

Search Month: January 2008 Search News, In Review

Search Month is a monthly newsletter that recaps stories covered on Search Engine Land over the past month. It's also available by feed here. Below, news about Search Engine Land itself, then our 10 most popular stories from January 2008, then a major story for various search topics along with other ...
Related Searches: Vertical Search | Baidu

Feb. 7, 2008 at 10:27am Eastern by Danny Sullivan

When Should You Outsource Your Pay-Per-Click Campaigns?

... needed, overspending or loss of conversions will occur. If you are a webmaster, consider the following things and decide whether it might be time to outsource your pay-per-click campaigns or reassure yourself that you are handling them just fine yourself. When was the last time you checked your campaigns ...
Related Searches: Pay Per Click

Jan. 16, 2008 at 3:02pm Eastern by Jennifer Slegg