Google Launches Pay Per Action Ads

Google announced a limited U.S. only beta for a new service they are calling Pay Per Action ads. Google Pay Per Action will allow advertisers to create ads that cost only when a desired action is triggered. The advertiser sets the price per action; for example, an advertiser can decide to pay $5 per ...

Mar. 20, 2007 at 12:00pm Eastern by Barry Schwartz

When Should You Outsource Your Pay-Per-Click Campaigns?

... and technical work, research, promotions, advertising, and just about everything else that goes along with being a self-employed webmaster. Managing pay-per-click (PPC) advertising campaigns is just one of the many things that falls under the webmaster umbrella. Even small companies doing everything ...

Jan. 16, 2008 at 3:02pm Eastern by Jennifer Slegg

The Search Shopping Mall: Moving Up The Long Tail

... popular keywords, it adds up to a significant chunk. Suddenly, everyone was talking about the Long Tail of search, and saying why we needed to start paying attention to these dribs and drabs of traffic. The opportunity of the Long Tail The premise of my post was that Anderson’s thoughts about long ...
Related Searches: Long Tail | Longtail

Nov. 30, 2007 at 7:08am Eastern by Gord Hotchkiss

Industry Group Proposes Eight Principles To Ensure Click Quality

The Click Quality Council, a group of online advertisers, advertising agencies and click quality monitoring firms formed to propose and help establish standards for search advertising quality, has proposed eight principles for ensuring industry-wide click quality. The principles are the result of a ...

Apr. 25, 2007 at 6:51pm Eastern by Chris Sherman

Forget Black Friday! Are You Ready For Holiday Season's Cyber Mondays?

... there. Bumping up your prominence will get you noticed more and will result in more conversions. For all types of sites, if you're not already doing Pay-Per-Click advertising, consider buying a few good ads now in major search engines, in online yellow pages, and in other places across the internet ...

Nov. 19, 2007 at 3:24pm Eastern by Chris Silver Smith

How To Optimize B2B Pay Per Click In 4 Hours A Week, Part 2

In Part 1 of "How To Optimize B2B Pay Per Click In 4 Hours A Week", I wrote that in most B2B companies, the person or team that manages PPC campaigns and landing pages is under constant pressure to "do more with less". This means that search marketing is at best a part time job ...
Related Searches: B2b | Bid Management

Aug. 1, 2007 at 9:45am Eastern by Jon Miller

How To Optimize B2B Pay Per Click In Four Hours A Week, Part 1

In a typical B2B company, the job of managing pay per click campaigns is given to someone in the demand generation or business development team. For this person, managing PPC is at best a part time job, squeezed in around managing webinars, email campaigns, field events, whitepaper creation, and perhaps ...
Related Searches: Bid Management | Landing Page

Jul. 11, 2007 at 8:28am Eastern by Jon Miller

AdSense Publishers Will Get Pay Per Action Ads, Like It Or Not

I covered at the Search Engine Roundtable this morning that some AdSense publishers are automatically being forced into trying out Google's Pay Per Action ads. Google sent out emails to select publishers, notifying them that a portion of their ads will be serving Google's pay per action ads. That means ...
Related Searches: Pay Per Action

Jul. 26, 2007 at 9:25am Eastern by Barry Schwartz

Pay-Per-Click Averages Hide Incremental Realities

You're hitting your pay-per-click (PPC) efficiency targets and everyone is pleased with the results. Congratulations, but are you wasting money in your PPC program? Averages often hide waste, and in this economy it may be worth taking a look at how you're getting to that average. Suppose you budget ...

Aug. 4, 2008 at 1:07pm Eastern by George Michie

Click Fraud On The Rise, Says Click Forensics

Click Forensics, the company that maintains the Click Fraud Index, a network that monitors and reports on data gathered from more than 3,500 online advertisers and their agencies, has released its most recent quarterly report on click fraud. The company found that the overall industry average click ...

Apr. 19, 2007 at 12:06pm Eastern by Chris Sherman