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Google Selling Performics -- Thanks, Google!

Last month, I did an open letter to Google wishing they'd quickly sell off Performics, to avoid the conflict of having a search marketing firm that works to improve results on Google's own search engine. Well, thank you Google! They've acted far more quickly than I would have hoped for, announcing ...

Apr. 2, 2008 at 5:22pm Eastern by Danny Sullivan

Open Letter To Google: Do The Right Thing, Divest Yourself Of Performics

... people would have never believed possible. Become an SEO. That's right -- Google's in the SEO business now, selling services through DoubleClick's Performics to people who want to rank well on -- um -- Google. Conflict of interest? You bet. And worse from an image perspective, the purchase puts Google ...

Mar. 12, 2008 at 7:45am Eastern by Danny Sullivan

March 2008: Search Engine Land's Most Popular Stories

... === Top 10 Most Popular Stories: March 2008 ======================================== 1) Open Letter To Google: Do The Right Thing, Divest Yourself Of Performics - At long last, Google owns DoubleClick. In doing so, the company has done something else that many people would have never believed possible ...
Related Searches: Ppc

Apr. 7, 2008 at 2:13am Eastern by Danny Sullivan

Microsoft After 24/7; Another Search Engine To Own SEM Firm?

... ? The same thing wrong with Google's planned purchase of DoubleClick -- that the move also puts a search engine into the search marketing game. Performics: "Business As Usual," Despite Google's Planned Purchase covers how Google will need to dispose of the Performics division of DoubleClick ...

May. 1, 2007 at 10:01am Eastern by Danny Sullivan

SearchCap: The Day In Search, April 2, 2008

... division of the company by 25-percent, currently employing about 1,200 people. Google has not yet confirmed these layoffs. In. Google Selling Performics -- Thanks, Google! Last month, I did an open letter to Google wishing they'd quickly sell off Performics, to avoid the conflict of having a search ...

Apr. 2, 2008 at 5:52pm Eastern by Barry Schwartz

Performics: "Business As Usual," Despite Google's Planned Purchase

Many have wondered if it's a conflict for Google to keep the search marketing-focused Performics division of DoubleClick as part of Google's planned DoubleClick acquisition, since it would seem odd for Google to own a firm with an interest in helping people rank well on Google. Kris Jones of Pepperjam ...

Apr. 23, 2007 at 9:40am Eastern by Barry Schwartz

SearchCap: The Day In Search, March 12, 2008

... on Search Engine Land and from other places across the web. From Search Engine Land: Open Letter To Google: Do The Right Thing, Divest Yourself Of Performics At long last, Google owns DoubleClick. In doing so, the company has done something else that many people would have never believed possible. Become ...
Related Searches: Searchme | Books

Mar. 12, 2008 at 5:46pm Eastern by Danny Sullivan

Post-Acquisitions, Google & Microsoft Should Offer A (Free) Bone To Search Marketers

... 's aQuantive owns Avenue A | Razorfish, which bills itself as "the largest independent interactive agency." And Google's DoubleClick owns Performics, one of the largest SEO/SEM firms worldwide. Will the acquisitors hold on to their agencies despite the fact that doing so might alienate some ...

May. 20, 2007 at 8:15pm Eastern by David Szetela

Searcharazzi: DoubleClick on the Block...Performics too?

... battle against Google. While doubters suggest that the price tag is a bit stiff, Searcharazzi has another burning question: what would happen to Performics? As a friend of Searcharazzi said “agencies are supposed to be engine-neutral.” Sounds like a spin-off to us. Unlike many SEMs with over-the ...

Mar. 30, 2007 at 12:04pm Eastern by Searcharazzi

Google Sells Off Performics To Publicis Groupe

SmartMoney reports that Google has sold off the search marketing division of DoubleClick, Performics, to a French company named Publicis Groupe. When Google purchased DoubleClick, they acquired Performics with it. Google promised to sell off the Performics division, due to the conflict of interest ...
Related Searches: Publicis

Aug. 6, 2008 at 12:33pm Eastern by Barry Schwartz


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