SearchCap: The Day In Search, January 15, 2008

... offered some serious clues in his keynote address here in San Francisco at MacWorld this morning. Free Webcast Thursday: How To Select A Paid Search Management Application On Thursday January 17, Christine Churchill, president of KeyRelevance, will discuss "How to Select a Paid Search Management ...

Jan. 15, 2008 at 4:59pm Eastern by Barry Schwartz

PPC Management Options – Are Your Fees Inline With The Advertiser’s Goals?

There are many ways to bill for PPC management and each has its own distinct characteristics. Some of these billing techniques align more with an agency, and others more with an advertiser. For agencies, the proper billing types can make the difference between being profitable and going out of business ...

May. 27, 2008 at 12:32pm Eastern by Brad Geddes

Taking The Fear Factor Out Of Paid Search For Small Businesses

... grows into a monster in our minds. In November 2007, Microsoft adCenter released research results looking at why many small businesses avoid using PPC. Although the study was conducted with UK small businesses, it reveals insights into perceived obstacles that many small businesses (SMBs) around the ...

Jan. 24, 2008 at 7:05am Eastern by Christine Churchill

Search Marketing Agency Pricing Models

... 33% of the settlement; list brokers charge 20%. While specifics vary, each industry has conventional pricing arrangements. Not so in paid search management. Not yet. Not only are rates kept under wraps, as an industry we’ve not even yet converged on the most appropriate structure for those fees. You ...
Related Searches: Bid Management Software | Alan Rimm-kaufman | Salary | Bid Management

Apr. 24, 2007 at 7:39am Eastern by Alan Rimm-Kaufman

The 5 Secrets PPC Agencies Don't Want You to Know

... by agencies is expertise with SEM, and as I'll explain, you can bring much of that expertise in-house by using the right kind of pay per click management software. A technology solution can create the best of both worlds: the control and business knowledge of doing it yourself, combined with the SEM ...
Related Searches: Bid Management | Bid Management Software | Conversion | Optimization

Mar. 14, 2007 at 8:56am Eastern by Jon Miller

How To Optimize B2B Pay Per Click In Four Hours A Week, Part 1

... , the job of managing pay per click campaigns is given to someone in the demand generation or business development team. For this person, managing PPC is at best a part time job, squeezed in around managing webinars, email campaigns, field events, whitepaper creation, and perhaps much more. This challenge ...
Related Searches: Bid Management | Landing Page

Jul. 11, 2007 at 8:28am Eastern by Jon Miller

How To Improve Site Conversion, Minimize Google Ad Cost, And Reduce Your Carbon Footprint

... for Google's rise to industry dominance goes to their ongoing obsession on making search results blazingly fast. So, how does site speed relate to PPC? To begin, read Google's announcement about speed and quality score. If you serve Google's Adbots slow loading pages, you'll eventually get hit with ...
Related Searches: Alan Rimm-kaufman | Quality Score

Mar. 16, 2008 at 11:59pm Eastern by Alan Rimm-Kaufman

SearchCap: The Day In Search, April 25, 2008

... , SEOmoz 600,000 backlinks in one go, David Naylor Microhoo Microsoft issues final threat to scotch Yahoo deal, Reuters Paid Search & Contextual PPC Management Software: Problem Solved, ILoveJackDaniels.com Tips for preventing your budget from exceeding prematurely - adCenter Advertiser, adcentercommunity ...

Apr. 25, 2008 at 4:00pm Eastern by Barry Schwartz

SearchCap: The Day In Search, December 10, 2007

... Spite of Apple and Google, New York Times Paid Search & Contextual Are We Living In A Quality Score World?, SEM Geek More Quick Fixes for Your PPC Account: Get More Clicks, PPC Hero Phone verification fixed, Inside AdSense Anchor Intelligence To Audit Click Fraud, TechCrunch Success without ads ...

Dec. 10, 2007 at 3:06pm Eastern by Barry Schwartz

SearchCap: The Day In Search, November 15, 2007

... Launches Live Search Webmaster Tools Beta While Developing Version Two We initially heard rumors of Microsoft launching a Webmaster Tools piece of software back in March. Danny then received official confirmation a month later, that indeed, Live Search will be launching a Webmaster Tools. The good news ...
Related Searches: Baidu

Nov. 15, 2007 at 3:58pm Eastern by Barry Schwartz