Don't Automatically Dismiss The Content Network!

If you are like me, when you implement PPC campaigns one of the mental notes you have in your checklist is to go into the Campaign Settings for each campaign and prevent your ads from running on the content network. It turns out that this might be a mistake. At the recent SMX Advanced event in Seattle ...

Jun. 17, 2008 at 8:40am Eastern by Eric Enge

SearchCap: The Day In Search, April 8, 2008

... and capacity, as your application or web. Legitimate, Useful Subversion For Search Engine Marketers Often, the hardest part of any search engine optimization or marketing campaign is getting changes made to the website. Figuring out what to do is often easier than convincing all the stakeholders& ...

Apr. 8, 2008 at 4:48pm Eastern by Barry Schwartz

Optimizing A Paid Search Campaign

Pay-per-click (PPC) remains a leading online marketing strategy despite ever-increasing competition and rising click costs. Why? Paid search works extremely well when you’ve established an accurate estimate of your cost per acquisition (CPA) and return on investment (ROI). However, not everyone is ...
Related Searches: Landing Page Testing | Ppc | Bid Strategy

Oct. 2, 2007 at 11:57am Eastern by John Faris

Top Ten Organic SEO Myths

... , and in that case, we agree. Good stuff Jill, My 2.0 cents: Myth 1: Amen! (did you read my upcoming article? I said the same thing). Myth 4: PPC ads will help/hurt rankings. I have to agree with Red_Mud_Rookie here. It's not a direct correlation, but it is a factor that affects it in a round about way ...
Related Searches: H1 | Keyword Meta Tag | Long Tail | Organic

Aug. 30, 2007 at 7:48am Eastern by Jill Whalen

New Year's Resolutions For Your PPC Campaigns

At the beginning of every year, many people take stock of the last year, their accomplishments, and plan for the upcoming year. PPC campaigns also have a life of their own. From creation to optimization to reaching your goals to more optimization, PPC campaigns have their own life which needs to be ...
Related Searches: Ppc

Jan. 8, 2008 at 12:42pm Eastern by Brad Geddes

B2B Search Marketing: Is SEO Or PPC Most Effective?

When it comes to B2B search marketing, what's the best strategy—Organic search engine optimization or pay-per-click search advertising? In large part, it depends on what you're selling, your budget, your company's investment philosophy, and searchers' actual behavior. Packaged goods versus ...
Related Searches: B2b

Jun. 13, 2007 at 6:54am Eastern by Galen DeYoung

What Yahoo's New Minimum Bid Means To You

... are some differences in how Yahoo calculates minimum bids compared to AdWords. These differences are important to note as you switch between these PPC engines so that each account is properly optimized for each engine according to how the bids are calculated. Yahoo's New Minimum Bid Factors Yahoo uses ...
Related Searches: Brad Geddes

Apr. 28, 2008 at 1:35pm Eastern by Brad Geddes

SearchCap: The Day In Search, November 16, 2007

... Center Blog. The Live Search Webmaster Team promises to use the blog to communicate: New tools and features available to webmasters Search engine optimization tips A method of open communication with SEOs and Webmasters. Google Gears Up For Spectrum Auction And More (Perhaps) We've written here several ...

Nov. 16, 2007 at 2:48pm Eastern by Barry Schwartz

SEM News, The Ultimate Guide To Search Marketing Optimization Part 3 & The Top Marketing Words Of All Time

... use to give them a leg up on the competition. Today: News from the search engines, today's in-depth look, The Ultimate Guide to Search Marketing Optimization Part 3 - Self-Service SEM Optimization Class, The Top Marketing Words of All Time, and this week's free tips and tools. News from the search engines ...
Related Searches: Landing Page

Aug. 1, 2008 at 1:06pm Eastern by Josh Dreller

SEM News, The Ultimate Guide To Search Marketing Optimization Part 2, & SpyFu Competitive SEM Karate

... use to give them a leg up on the competition. Today: News from the search engines, today's in-depth look, The Ultimate Guide to Search Marketing Optimization Part 2 - Reference Guide, SpyFu competitive research tool, and this week's free tips and tools. News from the search engines Google AdWords: Use ...
Related Searches: Ppc | Josh Dreller

Jul. 25, 2008 at 11:52am Eastern by Josh Dreller