Make Your Ads Better: Three Powerful Techniques

... . In other words, I won't be talking about the fancy stuff you get from analytics reports, but the bread-and-butter stuff, like CTR and even initial Quality Scores (yes, that's a statistic!). The majority of data analysts look for patterns after the fact, gathering information from large volume corporate ...

May. 5, 2008 at 12:05pm Eastern by Andrew Goodman

Click Tracking, Ads Quality, And A Virtuous Cycle At Google

... and safeguard the company's financial performance and fine tune accordingly. The piece focuses on Nicholas Fox, who's a key member of the "ads quality" team, and Hal Varian, chief economist at Google. What's fascinating to me is the way in which Google's desire to monitor how it's performing ...

Jun. 2, 2008 at 8:20am Eastern by Greg Sterling

SEM News, "Google Tools, Part 3" & Microsoft's "Engagement Mapping" Tool

... , landing page load time is now available inside the tool. In early March, Google announced that they'd soon incorporate an additional factor into Quality Score, namely landing page load time—where load time is defined as the amount of time it takes for a user to see the landing page after ...

May. 23, 2008 at 7:34am Eastern by Josh Dreller

Google AdWords Adds Landing Page Load Time Metric To Reports Starting Mid-June

As expected, Google has announced that landing page load time will become a quality score factor in Google AdWords starting mid-June. In preparation for that launch, Google has started showing advertisers their metrics for the landing page load time for each keyword's landing page. Here is a picture ...
Related Searches: Google Page Load

May. 8, 2008 at 6:02pm Eastern by Barry Schwartz

SearchCap: The Day In Search, March 17, 2008

... Site Conversion, Minimize Google Ad Cost, And Reduce Your Carbon Footprint With Google's recent announcement about page load time influencing Quality Score, now is a good time to discuss site speed. Speed matters. People rate snappy, responsive sites as more usable, even when the user interface itself ...
Related Searches: Yahoo

Mar. 17, 2008 at 8:33pm Eastern by Barry Schwartz

Training: The In-House SEO/SEM Marketer's Trump Card

... will put you ahead of the curve." Derek has done an excellent job of improving his company's web site organic search results and raised its Quality Score for Paid Search in the process by complementing video with text-based content. SEO video best practices being developed today should be on your ...

Nov. 7, 2007 at 11:52am Eastern by Paul J. Bruemmer

Are Online Registrations REALLY Sales Leads?

... information. Many companies immediately turn these registrations over to the sales team, but this may not be the best approach based on lead quality and a lengthy sales process. Is a registration a lead? Marketers must determine if an online registration is really a sales lead. In my opinion, just because ...

Nov. 14, 2007 at 7:10am Eastern by Patricia Hursh

Search Month: September 2007 Search News, In Review

Search Month is a monthly newsletter that recaps stories covered on Search Engine Land over the past month. It's also available by feed here. Below, news about Search Engine Land itself, then our 10 most popular stories from September 2007, then a major story for various search topics along with other ...
Related Searches: Long Tail | Search Share

Oct. 2, 2007 at 12:31pm Eastern by Danny Sullivan

SearchCap: The Day In Search, July 30, 2007

... & Contextual We bought AuctionAds.com :), Link Building Blog A Peak Inside Your Google AdSense Filter List, Search Engine Roundtable AdWords Quality Score Survey Results Are In, PPC Hero Behavioral Targeting is Not Just Banners, Jonathan Mendez's Blog Searching Now there's Google Finance for Canada ...
Related Searches: Chacha

Jul. 30, 2007 at 4:38pm Eastern by Barry Schwartz

When Should You Outsource Your Pay-Per-Click Campaigns?

... will need to do a lot more daily hand holding in your PPC accounts in order to ensure that your positioning is maintained. Are you being impacted by quality scores? Have you been hit with an infamous $5 or $10 per click minimum? Are you are being impacted by quality scores and/or have poor landing page ...
Related Searches: Pay Per Click

Jan. 16, 2008 at 3:02pm Eastern by Jennifer Slegg