Real Estate Marketers And Their Dollars Shifting To The Internet

... LA Times article talks about how the mood has shifted and local realtors are now embracing the Internet with enthusiasm (but also out of necessity). Real estate ad spending is worth approximately $12 billion in the U.S. annually, according to the National Association of Realtors. And a host of websites ...

Dec. 24, 2007 at 9:26am Eastern by Greg Sterling

Zillow Comes Out Of Beta, Improves Zestimates

Real estate may be slumping in the real world, but online the opposite is true. Zillow and Trulia in particular have been driving lots of change and innovation in the online real estate segment. Yesterday Trulia released a free publisher platform. And last night Zillow made several announcements. Among ...

Jan. 10, 2008 at 9:42am Eastern by Greg Sterling

Video Ads On Google: A Win-Win For Consumers & Advertisers?

... marketing like testimonials, video profiles, and product demonstrations. Working with clients, we’ve seen three- and four- minute video ads with real estate brokers talking about their areas of expertise, then showing a tour of a home, viewed all the way to the end countless times, while in comparison ...
Related Searches: Mixpo | Glenn Pingul

Feb. 21, 2008 at 8:35am Eastern by Glenn Pingul

"New School" Search Engine Optimization

Todd Malicoat has a nice write up on what he calls "new school SEO." Danny and I (as others) have been talking about this form of SEO for a while, but I thought it would be nice to revisit it. So what does Todd consider to be new school SEO? (1) The classic vertical search optimization of ...
Related Searches: Reputation Management | Optimization

Feb. 23, 2007 at 9:11am Eastern by Barry Schwartz

Report: Search Most Popular Online Marketing Strategy For Realtors

Real estate website and publisher Inman.com has put out a new report called The State of Real Estate Marketing. It's based on results from an online survey of US real estate professionals, which had a total of 770 respondents. The survey found that search engine marketing was the most popular category ...

Jul. 25, 2007 at 11:58am Eastern by Greg Sterling

Local Mobile Search Takes Center Stage As Next-Generation Format Of Yellow Pages: Industry Panel Weighs In

... of their services. Peter Hutto responded that the lack of room on the mobile handset can be a major challenge for advertising due to the limited real estate. He also added that there is a lack of common standards for programming, creating the need to set up hundreds of different versions of a given ...

Mar. 17, 2008 at 2:14pm Eastern by Stephanie Hobbs

New UK-Based Real Estate Search Engine DotHomes Launches In US

Just when you thought there were enough competitors in the real estate vertical, here comes some more. Last week a new real estate search engine, Roost, launched in selected US markets. Today UK-based DotHomes, which has been operating in the UK and South Africa, makes its US debut. DotHomes seeks ...

Jan. 28, 2008 at 10:32am Eastern by Greg Sterling

SEO & SEM Outside The U.S.—Tips & Advice

... presents many challenges. Search usability is quite different due to language nuances, variations in color psychology, and allocation of screen real estate, among other things. Where are the best places for a search engine optimizer or a Web developer to place keywords? Some guidelines are consistent ...

Feb. 7, 2008 at 8:25am Eastern by Shari Thurow

SearchCap: The Day In Search, February 7, 2008

... presents many challenges. Search usability is quite different due to language nuances, variations in color psychology, and allocation of screen real estate, among other things. Where are the best places for a search engine optimizer. Does Online Video Pay? And How Much, Exactly? Grant Crowell's article ...
Related Searches: Yellowbook

Feb. 7, 2008 at 5:10pm Eastern by Danny Sullivan

SearchCap: The Day In Search, February 8, 2008

... Local, Maps & Mobile From style makers to mapmakers, Google LatLong The 411 on Local Search Data for Business, Search Engine Watch Is mobile really a sure thing for Google?, News.com Microhoo! A Micro-Hoo Decision Coming Soon, Screenwerk An Open Letter to Steve Ballmer, BusinessWeek The Men Behind ...
Related Searches: Ping

Feb. 8, 2008 at 3:13pm Eastern by Danny Sullivan