Search Illustrated: The Power Of 301 Redirects

... the new page is, and ultimately, even transfer the link love and other relevance weight to the new page. What's the right way? Using a "301 redirect." Lisa Barone, over on the Bruce Clay blog, has an excellent post explaining How to Properly Implement a 301 Redirect. Today's Search Illustrated ...
Related Searches: 301 Redirect | 301 | Bruce Clay

Jul. 10, 2007 at 8:03am Eastern by Elliance

How Search Engines Redirect Users To Country-Specific Sites

Yahoo just started redirecting people in the UK who are trying to reach Yahoo.com instead to its Yahoo UK web site, something that Google has done for a long time. With the change, this seemed a good time to revisit how all the major search engines may intercept people trying to reach their " ...
Related Searches: Local

May. 15, 2008 at 10:09am Eastern by Barry Schwartz

Twelve SEO Mistakes Most Bloggers Make

... ". This is a disaster waiting to happen. What happens if you want to move to another blog platform or service provider? You won't be able to 301 redirect. The best you can do is put up a "We've moved" post then abandon the blog. Like what my daughter had to do with her Neopets blog when ...
Related Searches: Tag Clouds | Title Tags | Wordpress

Aug. 23, 2007 at 8:27am Eastern by Stephan Spencer

The Long Road To The Debate Over "White Hat Cloaking"

... OK? Content Delivery Method Description How Done Cloaking Showing Google content that typical users do not see IP, User Agent Detection Conditional Redirects Showing Google a redirect code (301) that is different from what someone else sees IP, User Agent Detection Cloaking comes from Google Webmaster ...

Jul. 1, 2008 at 3:13pm Eastern by Danny Sullivan

Google Updates & Details Webmaster Guidelines

... ; section, you will notice that those specifics are now hyperlinked to more details. Avoid hidden text or hidden links. Don't use cloaking or sneaky redirects. Don't send automated queries to Google. Don't load pages with irrelevant keywords. Don't create multiple pages, subdomains, or domains with substantially ...
Related Searches: Hidden Text | Keywords | Duplicate Content

Jun. 5, 2007 at 1:19pm Eastern by Barry Schwartz

Don't Abuse Users' Search Experience With 301 Redirects

... blocks of successful search engine optimization (SEO): link development. One of the problems with link development gurus is their obsession with 301 redirects. Heck, I have even heard search engine software engineers tout 301 redirects as the magic solution to maintaining high quality link development ...
Related Searches: 301 | 301 Redirect

Sep. 6, 2007 at 7:32am Eastern by Shari Thurow

Anatomy & Optimization Of A Local Business Profile

Many local companies depend upon their information's presence in various directories in order to advertise themselves, and the basic instrument of these marketing efforts is the Business Profile. The majority of businesses out there pay little attention to these beyond wanting their name, address, ...
Related Searches: Local | Chris Silver Smith

Dec. 17, 2007 at 8:18am Eastern by Chris Silver Smith

When Ignorance Isn't Bliss: What You Don't Know About Your Web Site Can Hurt You

... you read an article by my colleague, Stephan Spencer, on search-friendly content management systems. 5. When you changed domain names, your redirects were set up improperly Google and other search engines will treat various types of redirects differently. To ensure that the current domain inherits all ...
Related Searches: Small Business | Cms | Directories

Jul. 19, 2007 at 9:02am Eastern by Christine Churchill

The Coke Vs. Pepsi Challenge: Who Redirects Better?

Both Coca-Cola and Pepsico have seen fit to set up redirects on their homepage URLs—a very common practice among commercial websites. Classically, search optimization experts have advised clients that if their sites perform redirects on pages, they should use only server-side redirection ...
Related Searches: 301

Jul. 16, 2007 at 12:21pm Eastern by Chris Silver Smith

The Cleansing Of The Links

Over the past several months I've had an avalanche of very specific inquiries, all with a related scenario. People are worried that their previous link building activities have hurt their site's rankings, are going to hurt their site's rankings at any moment, or are not helping their site's rankings ...
Related Searches: Scraper

Apr. 16, 2007 at 11:33am Eastern by Eric Ward