Travelocity: "Profound Mistake To Think We've Figured Out How To Measure ROI On Search"

... of marketing dollars, according to Glueck, adding that it's "a "profound mistake by all of us to think we've figured out how to measure ROI on search. We're in stage one." These findings may be true for Travelocity, but I've also heard many success stories from other search marketers ...
Related Searches: Long Tail

Mar. 16, 2007 at 4:40pm Eastern by Chris Sherman

Making The Business Case For SEO

So what’s the ROI on this SEO program you’re recommending? How much revenue upside is there? What will it cost? How does this stack up against the fourteen other projects we’re working on right now? Are these questions familiar to you? They are to me. I hear them in my sleep. I have had to answer ...

Aug. 21, 2008 at 8:37am Eastern by David Roth

Search Illustrated: The ROI Of SEO

Organic optimization brings more than just results in the search engines. This week's infographic shows off the additional benefits and return on investment that comes along with properly optimizing a site and pursuing targeted keywords: Graphic by Elliance, an eMarketing firm specializing in results ...

Jul. 29, 2008 at 7:56am Eastern by Elliance

Use Lifetime Visitor Values To Raise Bids While Increasing Profits

It's easy to set PPC bids based upon a direct response ROI. Using this simple metric makes it simple to base every keyword bid on its profit and conversion rate. However, are those bids accurately reflecting the entire revenue your PPC account generates? To get a complete picture of revenue, and to ...

Feb. 4, 2008 at 8:06am Eastern by Brad Geddes

SEM News, The Ultimate Guide To Search Marketing Optimization, & Broad Match Or Not?

... , creative Keyword - active/paused, bid, match type Three basic optimization scenarios when conversion/goal tracking is a must High CPCs, low ROI. This is one of the most common goals found in poor performing SEM accounts. Obviously, dropping max bids seems like the easiest and first choice. But definitely ...

Jul. 18, 2008 at 11:07am Eastern by Josh Dreller

The Brutal Realities Of The B2B Lead Qualification Process

... process and implement a feedback loop with the sales team. This helps to set realistic expectations and ultimately improves search marketing ROI. Patricia Hursh is president and founder of SmartSearch Marketing, a Boulder, Colorado-based search engine marketing agency. You can reach Patricia at patricia ...

Jan. 23, 2008 at 8:30am Eastern by Patricia Hursh

How To Test A Home Page For Conversion Effectiveness

... of doing these things can be a virtuous circle, allowing you to bid higher, to appear prominently in high ad positions, and to return a strong ROI on those ads but on significantly higher volumes. Your momentum and market share continue to build, while competitors acquire customers at a lower rate. ...
Related Searches: Landing Page | Conversion | Website Optimizer

Jun. 19, 2007 at 9:37am Eastern by Andrew Goodman

Meet The Local Search Engines

... increase in the last 24 months. That's a strong indication that the businesses we've partnered with are investing more, it all points to stronger ROI." Grant Crowell is CEO and Creative Director of Grantastic Designs. The Locals Only column appears on Mondays at Search Engine Land.
Related Searches: Grant Crowell | Greg Sterling | Maps

Oct. 1, 2007 at 5:12pm Eastern by Grant Crowell

Social Media Marketing ROI- Metrics and Analysis

... of social media marketing are not as easy to measure or widely understood (subject of another article) there are numerous quantitative advantages (ROI) that make it a viable and incredibly valuable proposition. You can calculate the traffic (uniques and page views), the stickiness (subscriptions via ...

Aug. 26, 2008 at 12:36pm Eastern by Muhammad Saleem

SearchCap: The Day In Search, August 26, 2008

... as well as "fast" submissions to free article directories. They reasoned these tactics were worth doing because. Social Media Marketing ROI- Metrics and Analysis When I attended South by Southwest 2008, I had the pleasure of attending a panel where four somewhat lost panelists were (with difficulty ...

Aug. 26, 2008 at 6:11pm Eastern by Danny Sullivan