Search Illustrated: The Value Of Search Engine Marketing

Many cases can be made for different types of effective advertising. But what makes search engine marketing stand out from the rest? Today's inforgraphic demonstrates the mindset of the buyer and their ability to easily convert while in the medium: Graphic by Elliance, an eMarketing firm specializing ...

Feb. 12, 2008 at 4:15pm Eastern by Chris Sherman

Danny Sullivan's Search Engine Land Launches December 11

Search Engine Land is a new search news blog launching December 11, 2006. Danny Sullivan, along with Chris Sherman and Barry Schwartz, will be providing information about search engine marketing and how search engines work in general, from a searcher's perspective. At launch, the site will provide ...
Related Searches: Sullivan | Danny Sullivan

Nov. 16, 2006 at 9:00am Eastern by Danny Sullivan

SearchCap: The Day In Search, July 10, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Compete: Microsoft Gaining Searches; Live Search Club Giveaway Working? Compete is out with its latest search marketshare report for June 2007, showing that MSN/Windows ...

Jul. 10, 2007 at 6:50pm Eastern by Danny Sullivan

SearchCap: The Day In Search, October 16, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Live Blogging: SMX Social Media - A Marketer's Guide to Social Bookmarking and Tagging I'm back for more live blogging of SMX Social Media. This session is all about ...

Oct. 16, 2007 at 4:46pm Eastern by Barry Schwartz

B2B Search Marketing: Measuring Success Beyond Conversions

Today, the majority of b2b search marketing programs are focused on lead generation. Prospects are driven to landing pages where they register for white papers, demos, webinars, and other informational assets. A certain percentage of these registrants become sales leads, and ultimately customers. While ...
Related Searches: Lead Generation | Marketing

Dec. 19, 2007 at 8:43am Eastern by Patricia Hursh

Search Month: February 2007 Search News, In Review

Search Month is a monthly newsletter that recaps stories covered on Search Engine Land over the past month. It's also available by feed here. Below, news about Search Engine Land itself, then our 10 most popular stories written last month, then a major story for various search marketing topics along ...
Related Searches: Visual Search Engines

Mar. 5, 2007 at 5:53pm Eastern by Danny Sullivan

SearchCap: The Day In Search, April 9, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web: From Search Engine Land: George W. Bush: A Failure Once Again, According To Google Remember how Google introduced a link bomb fix in January that, among other things, finally got US President ...

Apr. 9, 2007 at 5:40pm Eastern by Danny Sullivan

Q&A With Microsoft Live Search General Manager Derrick Connell

It’s hard to believe, but it’s already been more than a year since Microsoft Live Search launched. At the time, I remember being impressed with the functionality of the product, and thinking to myself, "this ought to heat up the game some—it’ll be interesting to see how the competition ...

Apr. 11, 2007 at 2:45pm Eastern by Robert J. Murray

Search Year 2007: Search News, In Review

Each month, I compile Search Month -- a recap of all the stories that have happened relating to search, categorized by topic. I thought it would be fun to take all the Search Months over the past year and produce this edition of Search Year 2007. It was far more work than I imagined, but I hope you ...
Related Searches: People Search | Search Trend | Chart | Travel

Jan. 1, 2008 at 2:29pm Eastern by Danny Sullivan

The State of Search Engine Marketing 2006

Search marketing is thriving, according to SEMPO's annual "State of Search Engine Marketing" survey, with North American advertisers spending $9.4 billion on search engine marketing in 2006, a 62% increase over 2005 spending. SEMPO collected data on spending trends on paid placement, paid ...
Related Searches: Paid Inclusion | Cost Per Lead

Feb. 8, 2007 at 9:50am Eastern by Chris Sherman