Legitimate, Useful Subversion For Search Engine Marketers

Often, the hardest part of any search engine optimization or marketing campaign is getting changes made to the website. Figuring out what to do is often easier than convincing all the stakeholders—including marketers, IT departments, web developers—to take the necessary actions ...

Apr. 8, 2008 at 8:45am Eastern by Jonathan Hochman

Super Tuesday, Internet Style: How We're Using The Web In The 2008 Elections

... made their way into online advertising. Government is also going digital. Georgia, for instance, is providing primary results updates via email. Search engines are even getting into the political fray. Ask is offering political Smart Answers and Google is displaying primary-related Twitters on a Google ...

Feb. 5, 2008 at 7:07pm Eastern by Vanessa Fox

B2B SEO: Capturing Geo-Specific Search

Local search results are great for B2B if your physical location is in the middle of the city you serve—and your prospects actually use search terms that include the name of your city. But what if you serve a broader region (e.g., Northern California)? Or what if your office is in a smaller ...
Related Searches: Local

Jan. 16, 2008 at 12:39pm Eastern by Galen DeYoung

Video Search: New Column From Search Engine Land

Our newest Search Engine Land column, Video Search, launches today. Video Search looks at how search engines index videos, and explores the unique search engine optimization techniques that can make videos visible in search results. Our video search columnists are: Grant Crowell, CEO and Creative Director ...
Related Searches: Video Search | Video | Video Optimization | Grant Crowell

Jan. 31, 2008 at 2:53pm Eastern by Chris Sherman

Developing In-House SEO Functionality

My last Search Engine Land post, In-house SEO Functionality resonated with many in-house SEOs. "Eletitor" commented on the necessity of getting the entire management team on board for in-house SEO success. Kevin Cheng mentioned the need for preparations prior to hiring any in-house SEO, as ...

May. 7, 2008 at 8:36am Eastern by Paul J. Bruemmer

Blinkx Keeps On Keepin’ On

Video Search engine Blinkx has announced five ad deals in recent weeks, along with other new initiatives. Blinkx reminds me of the old New Riders of The Purple Sage song, “Keep on Keepin’ on.” Despite mounting competition from both bigger rivals like Yahoo, Google, AOL, and new start-ups, Blinkx ...
Related Searches: Autonomy

Apr. 17, 2008 at 10:55am Eastern by Bob Heyman

Video Search Engine Optimization: Catering To The Masses

... to the kitchen to serve up more and more. How do publishers scale their operations to meet this seemingly insatiable appetite? And, how do they bake search engine friendliness into every serving? A common approach for large publishers is to purchase or license an enterprise-level video publishing and ...
Related Searches: Inbound Link | Eric Papczun | Papczun | Video Optimization

Feb. 28, 2008 at 8:05am Eastern by Eric Papczun

Search Month: Februrary 2008 Search News, In Review

Search Month is a monthly newsletter that recaps stories covered on Search Engine Land over the past month. It's also available by feed here. Below, news about Search Engine Land itself, then our 10 most popular stories from February 2008, then a major story for various search topics along with other ...
Related Searches: Danny Sullivan | Sempo | Sharepoint

Mar. 10, 2008 at 10:46am Eastern by Danny Sullivan

The Challenges Of Bringing Search Marketing In-House

Many organizations are making the transition from using an agency for search marketing to bringing it in-house and along with this transition comes many challenges. To find out how organizations cope with the transition, we posed the following question to some of the top in-house SEO analysts: What ...
Related Searches: Jessica Bowman

Jul. 5, 2007 at 8:55am Eastern by Manoj Jasra

SearchCap: The Day In Search, December 14, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Think Beyond The Click: How To Build Landing Pages That Convert Landing pages are an important tool in any online marketing campaign. They are one of the best ways ...

Dec. 14, 2007 at 2:15pm Eastern by Barry Schwartz