Are You An Agency SEM Pro? Take SEMPO's Salary Survey

SEMPO is undertaking a salary survey of agency search engine marketing professionals, similar to its in-house SEM salary survey that we reported on in January. If you're an agency SEM pro, SEMPO would like to hear from you, whether you're a SEMPO member or not. To qualify for the survey, you must: ...
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Feb. 29, 2008 at 12:28pm Eastern by Chris Sherman

SEMPO Releases In-House SEM Salary Survey Results

... of six figure salaries people need to understand all the salary levels represent reality," said Duane Forrester, co-chair of SEMPO's In-House SEM Committee and Lead SEO Program Manager with Microsoft. "SEMs need to be realistic about their careers and plan as they would for any viable career ...
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Jan. 10, 2008 at 8:00am Eastern by Chris Sherman

The Inconvienent Truth About Social Media Marketing

... Everyone wants to be on Digg's home page. Link baiting, especially using things like numbered lists, imperative rules, or controversial hooks is the SEM strategy du jour. There's just one -- major -- problem with spending so much time and effort on capturing the eyeballs of social media users. Social ...
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Feb. 14, 2008 at 8:00am Eastern by Aaron Wall

SearchCap: The Day In Search, April 7, 2008

... spending more on Yahoo, less on Google, Valleywag AdWords API Coming Out of Beta, AdWords API Blog Paid Search Becoming A Software Idea Goldmine, SEM Geek A Look at Demographic Bidding for AdWords, Search Engine Watch A Look at Google Ad Manager Reports, Search Engine Roundtable adCenter Analytics ...
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Apr. 7, 2008 at 5:52pm Eastern by Barry Schwartz

SMX Advanced Agenda Up! 2 Days, 3 Tracks Of High-Level SEM In Seattle

... most closely–held secrets and techniques Along with two-day organic SEO and PPC tracks, we've added specialty programming to SMX Advanced. The SEM Business track has sessions that will help SEM business owners and managers be more successful. And, the Developer Day track will dive deep on SEM-friendly ...

Mar. 25, 2008 at 6:03pm Eastern by Search Engine Land

The State Of Search Engine Marketing 2007

... that people are looking at reallocation of budgets—we've heard that anecdotally from clients as well," he said. The North American SEM industry grew to $12.2 billion in 2007, a 30% increase over 2006 spending of $9.4 billion. While the growth rate slowed from the torrid 62% increase in ...
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Mar. 17, 2008 at 5:51am Eastern by Chris Sherman

One Day You’re Optimized, The Next Day You're A Spammer

... . And the less reliant you are on Google, the more reliant they are on you. Aaron Wall is the author of SEO Book. He also works with Clientside SEM to help large corporate clients improve their search engine rankings. The 100% Organic column appears Thursdays at Search Engine Land.
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Apr. 3, 2008 at 11:27am Eastern by Aaron Wall

Building A Career In Search Marketing

... . [Editor's Note: For more on it and some similar programs, see SEMPO Search Marketing Training Celebrates First Year & Recapping Various SEM Training Options]. Chances are if the training was built by people with years of successful experience, you’re going to learn the right things to get you ...
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Jan. 23, 2008 at 8:57am Eastern by Duane Forrester

SearchCap: The Day In Search, January 22, 2008

... searchers from Google, www.weboptimist.com Give Me My Classic Google Back! Turn Off Google Universal Search Results, Search Engine Roundtable SEM Industry Recession-Ho! (The Search Ecosystem Enters its First Economic Downturn), MediaPost Advice for Startup CEOs, SEOmoz Valuing SEO-Conscious Web Design ...
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Jan. 22, 2008 at 4:38pm Eastern by Barry Schwartz

Search Illustrated: SEM Strategy Matrix

... achieve better results? This week's infographic matches common marketing goals with a range of search-related tactics in order to craft a successful SEM plan: Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns ...
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Dec. 18, 2007 at 7:48am Eastern by Elliance