SEM News, Dynamic Keyword Insertion Pros & Cons, & LinkedIn Search Marketing Q&A

... really handy AdCenter Optimization Quick Reference Guide was posted recently on the adCenter Community Site by Shefali Singla and has a really cool checklist of daily tips and tricks that can be used. I'd like to dive into and expand this list in a future column. However, for right now, feel free to ...

Jul. 11, 2008 at 7:50am Eastern by Josh Dreller

Tis The Season To Optimize For The Holidays

... searcher behavior during the holidays. Google Trends, which is free, can provide similar data, but without exact numbers. Take care of your on-site SEO. If you're looking for a quick checklist or two, try this list of 21 things to do and this list of 20 things to avoid. Do this step quickly, since any ...
Related Searches: Holiday

Aug. 16, 2007 at 7:25am Eastern by Matt McGee

21 Essential SEO Tips & Techniques

... a lot of uncertainty over what makes up "the basics." Without access to high-level consulting and without a lot of experience knowing what SEO resources can be trusted, there's also a lot of misinformation about SEO strategies and tactics. This article is the second in a two-part SEO checklist ...
Related Searches: Basic Seo | Seo Tips | File Name | Keywordspy

Jun. 28, 2007 at 7:41am Eastern by Matt McGee

SEO "Don'ts": 20 Fatal Mistakes You Must Avoid To Succeed

... . And as I read various small business blogs, it's clear to me that there's a growing interest in search marketing and understanding the benefits of SEO. But there's still a divide between that and actually doing SEO or hiring an SEO company. The idea for this column came from a small business blog, ...
Related Searches: Sub Domain | Ajax Seo | Seo Tools | Hidden Text

Jun. 21, 2007 at 3:03pm Eastern by Matt McGee

Search Illustrated: An SEO Checklist

When it comes to SEO, there are certain elements that need to be in place for any newly-designed website. Have 301 redirects been put into place? Is the robots.txt file authored to allow adequate crawling? This week's infographic depicts a handy checklist that will help get you through any new site ...
Related Searches: Search Illustrated | Seo Illustrated

Jan. 15, 2008 at 11:36am Eastern by Elliance

June 2007: Search Engine Land's Most Popular Stories

... . (NOTE: This ran on May 31 but proved so popular in June that we're including it in the June popular stories round-up). =================== 6) SEO "Don'ts": 20 Fatal Mistakes You Must Avoid To Succeed - The idea for this column came from a small business blog, where one small business owner ...

Jun. 30, 2007 at 11:59pm Eastern by Danny Sullivan

Diagnosing The SEO Health Of Your Website

Is your website sick? In many ways, SEO consultants are like doctors, only instead of analyzing your personal health symptoms, we analyze the overall health of your website. It's true we're not working with life or death situations the same way doctors do, but having a website that is not receiving ...
Related Searches: Jill Whalen | Flash

Apr. 24, 2008 at 8:57am Eastern by Jill Whalen

A Small Business Year-End Web Site Checklist

... -consuming. But no matter how busy you are, checking your web site at least once a year is a resolution worth making . and keeping. Matt McGee is the SEO Manager for Marchex, Inc., a search and media company offering search marketing services through its TrafficLeader subsidiary. The Small Is Beautiful ...
Related Searches: Shopping Cart

Dec. 13, 2007 at 7:03am Eastern by Matt McGee

SearchCap: The Day In Search, September 24, 2008

... to expand their operations and hire more help for that expansion. Digg hopes to be able to use these funds to:. When IT Says There Isn’t Time for SEO Training One the best things you can do for successful SEO is equip the development team with SEO knowledge, and this requires more than a 30 minute ...

Sep. 24, 2008 at 4:47pm Eastern by Barry Schwartz

SearchCap: The Day In Search, September 23, 2008

... Knol will never be as good as Wikipedia, slate.com Business Issues Is Latency Crippling Yahoo's Right Media? Yep., VentureBeat Another Trademark and SEO Related Lawsuit: U-Haul vs. Hire A Helper, SEOmoz Yahoo-Google pact faces more advertiser opposition, MarketWatch Local, Maps & Mobile AndroidTunes ...

Sep. 23, 2008 at 4:56pm Eastern by Barry Schwartz