21 Essential SEO Tips & Techniques

... a lot of uncertainty over what makes up "the basics." Without access to high-level consulting and without a lot of experience knowing what SEO resources can be trusted, there's also a lot of misinformation about SEO strategies and tactics. This article is the second in a two-part SEO checklist ...
Related Searches: Directories | Seo Checklist | File Name | Alt Tags

Jun. 28, 2007 at 7:41am Eastern by Matt McGee

Google's Tips On How To Write A Good Meta Description

... easily Make sure your descriptions are quality and represent the content on the page For more on meta descriptions and titles, check out our SEO archives on titles and descriptions.
Related Searches: Meta Title | Meta Description | Meta

Oct. 1, 2007 at 9:17am Eastern by Barry Schwartz

Advanced Local Search Optimization Tips

... Local Search Optimization Tactics by Chris Silver Smith of SuperPages.com at the Natural Search Blog has given us seven "extreme" local SEO tips we might try in our local SEO campaigns. Here they are in short. (1) Use keywords in your business name title. (2) Use "A" in the first ...
Related Searches: Chris Silver Smith | Local Seo | Local Search Directories

Jan. 17, 2007 at 9:35am Eastern by Barry Schwartz

Meta-Tag Optimization Tips: A Search Usability Perspective

I know. I know. Seasoned search engine optimization (SEO) professionals might yawn and roll their eyes when the subject of meta-tag optimization comes up, as they might think, "Meta-tag optimization is SO 1990s." Personally, I think meta-tag content gets a bad rap because, in the past, many ...
Related Searches: Meta | Meta Tags | Metatags

May. 29, 2008 at 7:55am Eastern by Shari Thurow

Title Tags, An SEO's Most Trusted Friend

Title tags remain one of the easiest and most important on-page SEO factors you can use to gain traffic. Jill Whalen provides a helpful review of how to write your title tags with All About Title Tags at Search Engine Guide. She goes over her feelings on if company names belong in the title tag, the ...
Related Searches: Seo | Title Tags | Jill Whalen

Feb. 16, 2007 at 10:01am Eastern by Barry Schwartz

Essential SEO Spring Cleaning For Your Website

... of opportunity to change out the clothes in our closets and do our spring cleaning. But regardless of the weather, it's a great time to get your “SEO house” in order. A big component of that is focusing on those keywords that have the most potential to deliver the greatest results. Below are a few ...
Related Searches: Seo

May. 7, 2008 at 7:15am Eastern by Dave Feldman

Do You Need SEO Standards For Your Company?

The debate on the need for SEO standards continues, with no clear industry-wide consensus. Without a doubt, however, your company should have SEO standards and guidelines that convey your company's stance on SEO—namely, clearly spelling out acceptable practices and perhaps even more importantly ...

Apr. 3, 2008 at 11:51am Eastern by Jessica Bowman

5 Steps To Develop In-House SEO Functionality

... takes the effort of several internal groups to accomplish top level business goals. When natural search optimization for web sites, commonly called SEO, is moved in house, it generally is the task of a combination effort from IT and Marketing. Below are five steps for moving SEO in house, as well as ...
Related Searches: Paul Bruemmer

Apr. 9, 2008 at 12:00pm Eastern by Paul J. Bruemmer

10 Fundamental Tips To Improve Your SEO

In my colleague Matt Lester's recent Search Engine Land column, he discussed ten tips for a more effective paid search campaign. For this article, I'll follow up Matt's advice with ten tips to help you develop a more effective search engine optimization (SEO) campaign. But before we dive into the tips ...
Related Searches: Keyword Research

May. 19, 2008 at 7:25am Eastern by Jim Newsome

Search Year 2007: Search News, In Review

... are organized. In many categories, I tried to pick the biggest news story for that topic. This isn't always the case. With some categories such as SEO, there where many good, compelling stories. In some of those cases, I went with a catchy headline or a recent, broadly applicable article. I wish I'd ...
Related Searches: People Search | Search Advertising | Reachlocal | Search Trend

Jan. 1, 2008 at 2:29pm Eastern by Danny Sullivan