21 Essential SEO Tips & Techniques

Small businesses are growing more aware of the need to understand and implement at least the basics of search engine optimization. But if you read a variety of small businesses blogs and Web sites, you'll quickly see that there's a lot of uncertainty over what makes up "the basics." Without ...
Related Searches: Directories | Keyword Research | Meta Description

Jun. 28, 2007 at 7:41am Eastern by Matt McGee

Free Web Design Tools From The Big Three: SEO Friendly Or Not?

... The items I selected for review are: Title Tag Heading Tag Bold/Strong Tag META Keywords Tag META Description Tag Alt Attribute Tag Filename Control Sitemap XML Support Test One – Title Tag Control Will the tool let you control the text included in the title? Why You Should Care: The title tag is ...
Related Searches: Alt Tags | Meta Tags | Meta Data

May. 3, 2007 at 1:15pm Eastern by Christine Churchill

Up Close & Personal With Robots.txt

... further explained that both robots and sitemaps are related in that, both are intended to control the interaction with the crawler on your site. The sitemap focuses on the fine grain level—it identifies pages on your site, how old a page is, defines frequency of update, which paths are more ...
Related Searches: Robots.txt | Robots | Xml Sitemap

Apr. 16, 2007 at 1:15pm Eastern by Christine Churchill

Search Engines Unite On Sitemaps Autodiscovery

... check robots.txt files as part of their ordinary crawling. To add the location, just put a line like this anywhere in your robots.txt file: Sitemap: LOCATION-OF-SITEMAPS-FILE Replace the LOCATION-OF-SITEMAPS-FILE with the actual location. For example, if you ran a site at mywonderfulsite.com and had ...
Related Searches: Sitemap Robots.txt | Rss | Xml Sitemap

Apr. 11, 2007 at 8:07am Eastern by Danny Sullivan

Google Writes Google Sitemaps FAQs

... post, Google responds to some of the most asked questions on the Sitemaps protocol and how Google supports it. Some of the questions include: Does a Sitemap submission guarantee page inclusion? Can submitting a Sitemap hurt my site? Will my rankings improve if I submit a Sitemap? Check out the full ...
Related Searches: Google Sitemap

Jan. 16, 2008 at 9:12am Eastern by Barry Schwartz

The Right Way To Think About Site Maps

... semi-organized list of blue, underlined text links with keywords. For larger sites, a site map is a series of web pages (with only 100-150 links per site-map page) with a list of blue, underlined text links, usually organized in alphabetical order. Which example of site map is most effective and why ...
Related Searches: Xml Sitemap | Site Map | Information Architecture

Aug. 9, 2007 at 9:15am Eastern by Shari Thurow

Some SEOs Suggest To Verify But Not Submit A Google Sitemap

... to learn more about how Google is treating their site. It also offers ways for Webmasters to notify Google of content by submitting a Google Sitemap to them. But some SEOs suggest that you should not submit a Sitemap to Google. Rand at SEOmoz suggests that we should verify our sites in Google Webmaster ...
Related Searches: Google Sitemap

Feb. 21, 2007 at 9:39am Eastern by Barry Schwartz

Why You Should Track "Soft" SEO Metrics

... your list of areas to work on. Coordinating site maps If you have a large website, it’s a cinch you’ll be running multiple sitemaps. Because a sitemap’s ability to dramatically influence the pages a site has indexed is so important, it’s best you control this as part of your SEO program. Telling ...

Mar. 19, 2008 at 6:58am Eastern by Duane Forrester

A Bad Month For SEO's Reputation

We seem to be going through another wave of "SEOs are scumbags" incidents, and I find myself with little energy to push back against them with yet another defense of the industry. It's not that SEO doesn't deserve better treatment. It's just that I feel anything I could say, I've said before ...

Feb. 5, 2008 at 8:45am Eastern by Danny Sullivan

Google Helps States Surface Government Information

... link and see the same content a human user would—and index the content of the page. This is where sitemaps come into play. By using the sitemap protocol to simulate queries to a database, the search engine can get around the barriers normally posed by dynamic content. The sitemaps themselves ...

Apr. 30, 2007 at 12:01am Eastern by Chris Sherman