Which Google Products Should A Small Business Use?

... engine, Google has grown rapidly in recent years into a company that now offers a variety of tools and services, many of which are aimed squarely at small business owners. Some of Google's most compelling services are free, making them even more tempting to small business owners on a tight budget. But ...
Related Searches: Matt Mcgee | Google Base

Oct. 4, 2007 at 7:51am Eastern by Matt McGee

When Ignorance Isn't Bliss: What You Don't Know About Your Web Site Can Hurt You

It's tough to be a small business in today's fast paced world. Small businesses not only have to know their core industry inside out, but now they have the additional burden of being proficient in online marketing. Since many small businesses have limited staff, most people within these companies wear ...
Related Searches: Cms | Redirect | Directories

Jul. 19, 2007 at 9:02am Eastern by Christine Churchill

21 Essential SEO Tips & Techniques

Small businesses are growing more aware of the need to understand and implement at least the basics of search engine optimization. But if you read a variety of small businesses blogs and Web sites, you'll quickly see that there's a lot of uncertainty over what makes up "the basics." Without ...
Related Searches: Directories | Seo Checklist | File Name | Alt Tags

Jun. 28, 2007 at 7:41am Eastern by Matt McGee

Putting Your Small Business On The Map

... much thought. With just a bit of effort, you can include maps that are truly useful to your site visitors and that will help draw them to your business. Here are five simple things you can do to fully leverage the power of maps on your web site. Make your map useful. Recently I traveled to a city I ...

Aug. 23, 2007 at 9:30am Eastern by Christine Churchill

When Small Businesses Shouldn't Act Like A Small Business

I think one of the most significant problems small businesses have when it comes to growth is that they maintain a small business mindset. Now if you're one of those that likes being "mom and pop," then this article isn't for you. On the other hand, if you're a small business owner that has ...

Jan. 10, 2008 at 2:48pm Eastern by Stoney deGeyter

Here's What's Different About Being Small

Last week's Small is Beautiful column asked, "What's So Different About Being Small?" The answer? Time. Money. Knowledge. Those are the three biggest challenges a small business must overcome to achieve search marketing success, and the three things that make small business search marketing ...
Related Searches: Small Is Beautiful

Feb. 28, 2007 at 7:34pm Eastern by Matt McGee

7 Things I Love About Small Business SEO

It's Valentine's Day, and what better day to give a big smooch to small businesses? Having worked exclusively with small businesses for the first nine years of my online marketing career, and with several small business owners in my family, I have a lot of appreciation for the hard work it takes to ...

Feb. 14, 2008 at 8:48am Eastern by Matt McGee

'Local Search Advertising: Challenges and Opportunities' Revisited

... conducting an offline transaction." The presentation addressed user behavior, ad spending, local search market share, technical challenges and small business advertiser issues. Here are a few highlights: Locally targeted ad spending in traditional media is worth about $100 billion annually, which ...

Jun. 18, 2007 at 9:58am Eastern by Greg Sterling

What's So Different About Being Small?

Let's get this out of the way right now: Hands-on SEO and SEM for small businesses is no different than it is for large corporations. Small businesses need to develop great content around targeted keywords and get quality inbound links. just as any other business does. On the PPC front, small businesses ...

Feb. 21, 2007 at 5:15pm Eastern by Matt McGee

Using Images For Local SEO

... area can now leach over to affect another. For these reasons I'm providing some suggestions for using images to achieve better rankings for local businesses and for local search. A recent Hitwise report indicates that usage of Google Maps increased significantly as a result of more visibility from Universal ...
Related Searches: Local Seo | Flickr

Jul. 23, 2007 at 8:22am Eastern by Chris Silver Smith