3 Ways Social Media Marketing Helps SEO

In addition to being a great standalone marketing strategy, social media marketing is also widely used in concert with search engine optimization. One of the reasons social media marketing has been so widely adopted by those in the SEO industry is because of the dramatic impact that social media has ...
Related Searches: Social Media Marketing | Reputation Management | Social Links

Mar. 13, 2007 at 7:19am Eastern by Cameron Olthuis

How To Identify & Target The Right Niche Social Media Sites

Digg and Reddit get all the props in the social news world because they are big, flashy, and can give you huge traffic. But the big boys might not always be right for your business or a particular piece of content that you want exposure for. That’s why it's important to zero in on the niche social ...

Oct. 2, 2007 at 11:46am Eastern by Chris Winfield

10 Simple Steps To Social Media Success In 2008

It's no secret that social media should be an integral part of your online marketing strategy. Creating viral content and promoting it is only a fraction of the equation. You must also strengthen your online footprint and become part of the network. Trying to figure out where to start can be daunting ...
Related Searches: Digg

Jan. 8, 2008 at 1:41pm Eastern by Chris Winfield

How To Convince Giant Corporations To Embrace Social Media

During the "Better Ways" panel last week at SMX someone in the audience asked for advice on convincing big corporations to embrace social media marketing. At the time my answer was that there would be a lot of education involved and you should also let them know that you'll be actively monitoring ...
Related Searches: Reputation Management

Jun. 12, 2007 at 1:52pm Eastern by Cameron Olthuis

How About Landing Pages For The Social Media Visitor?

Marketers generally create landing pages for pay-per-click campaigns or other advertising campaigns. So, why not create them for social media sites? Granted, it may seem impossible because it is hard to change the layout of your blog or website just for visitors from like Digg, Netscape, and StumbleUpon ...
Related Searches: Landing Page

May. 22, 2007 at 2:04pm Eastern by Neil Patel

Dig It -- There's More To Social Media Link Building Than Digg

When it comes to leveraging social media marketing for your link building campaigns, it seems that most of us focus on Digg and Digg alone. The problem with this is that you’re putting all your eggs in one basket. If for some reason the content doesn’t get popular on Digg, then you’re out of ...
Related Searches: Digg | Link Building

May. 15, 2007 at 9:23pm Eastern by Cameron Olthuis

The Social Media Marketing KISS

... We all know what the KISS acronym stands for: keep it simple, stupid. In this article I want to talk about how this applies to creating content for social media marketing, namely linkbait. You see, users from social news sites have very short attention spans while browsing these sites. They're generally ...

Oct. 16, 2007 at 8:41am Eastern by Cameron Olthuis

The Four Returns Of Social Media Marketing

There are essentially four different types of return that you can expect from a successful social media marketing campaign: links, mindshare/branding, sales and consumer interaction. Below, a look at each type of return and how you can tap into it, depending on your goals. Links Using social media ...
Related Searches: Blog | Social Media Marketing

Apr. 3, 2007 at 8:52am Eastern by Cameron Olthuis

SearchCap: The Day In Search, June 25, 2008

... Minimal Ranking Loss and Downtime, Search Engine Guide Serving Different Content Based on Search Query: Is This Allowed?, Search Engine Roundtable Social Media Why is Social Media So Hard For Businesses?, Search Engine Guide Why Social News Sites Must Implement Social Search, Read/Write Web Twellow ...

Jun. 25, 2008 at 4:03pm Eastern by Barry Schwartz

SMX Social Media Conference Preview: Categorizing Social Media Sites

Search Engine Land's first Search Marketing Expo show focused on social media marketing, SMX Social Media, comes to New York on Oct. 16 & 17. I'm super-excited about the show, especially having the chance to stretch out with many sessions exploring how social media is, as I wrote earlier this year ...
Related Searches: Social Networking

Oct. 1, 2007 at 1:53pm Eastern by Danny Sullivan