SMX Social Media Conference Preview: Categorizing Social Media Sites

Search Engine Land's first Search Marketing Expo show focused on social media marketing, SMX Social Media, comes to New York on Oct. 16 & 17. I'm super-excited about the show, especially having the chance to stretch out with many sessions exploring how social media is, as I wrote earlier this year ...
Related Searches: Social | Social Media | Social Networking

Oct. 1, 2007 at 1:53pm Eastern by Danny Sullivan

Social Media Marketing for Small Business

While some in the search marketing industry debate the linkability of even the most unsexy Web sites—and by "unsexy", they often mean "small business"—there's an important element missing from the discussion: return on investment. The Investment: No one debates ...

Mar. 29, 2007 at 9:00am Eastern by Matt McGee

The Four Returns Of Social Media Marketing

There are essentially four different types of return that you can expect from a successful social media marketing campaign: links, mindshare/branding, sales and consumer interaction. Below, a look at each type of return and how you can tap into it, depending on your goals. Links Using social media ...
Related Searches: Social Media | Blog

Apr. 3, 2007 at 8:52am Eastern by Cameron Olthuis

SearchCap: The Day In Search, August 1, 2008

... the conference. Even though I'm obviously biased, I have to say the event was one of the best I've had the. SEM News, The Ultimate Guide To Search Marketing Optimization Part 3 & The Top Marketing Words Of All Time In The Trenches is a weekly spotlight of tips, tricks, and news about the tools search ...

Aug. 1, 2008 at 5:05pm Eastern by Barry Schwartz

SearchCap: The Day In Search, June 25, 2008

... 's Personalized Search Presentation via Google PresentationsMaile's Case Sensitivity in Web. Wednesday Webcast with Greg Sterling - National Brands Marketing Local On Wednesday, Search Engine Land's contributing editor Greg Sterling will look at the current landscape of local search, and how brand marketers ...

Jun. 25, 2008 at 4:03pm Eastern by Barry Schwartz

3 Ways Social Media Marketing Helps SEO

In addition to being a great standalone marketing strategy, social media marketing is also widely used in concert with search engine optimization. One of the reasons social media marketing has been so widely adopted by those in the SEO industry is because of the dramatic impact that social media has ...
Related Searches: Social Media | Reputation Management

Mar. 13, 2007 at 7:19am Eastern by Cameron Olthuis

Social Media Not Converting? Put Down The Shotgun & Use A Rifle!

One of the most frequently asked question I get about social media marketing is "Should we try and market to all social media sites or just focus on certain ones?" There are a couple ways to answer that question, and it really depends on a lot of factors. In my opinion, it makes more sense ...

Feb. 27, 2007 at 10:35am Eastern by Cameron Olthuis

Beyond Google: Social Media Engines First, Other Search Engines Second

... search engines beyond Google! But over the past few weeks, I've found myself more and more thinking that if you want to go beyond Google as a search marketer, the other search engines that matter first are the "social media search engines." After them come the other major general purpose search ...
Related Searches: Social Media

Jan. 24, 2007 at 12:46pm Eastern by Danny Sullivan

Social Media Marketing Is Ethical!

There seems to be a lot of misconception that social media marketing isn't ethical. Almost daily, I come across bloggers who denounce SMM as spam or suggest that social media marketers are poisoning the community well. In reality, they either aren't properly educated or perhaps only see the "bad ...

Feb. 13, 2007 at 2:52pm Eastern by Cameron Olthuis

Master Social Media Marketing – Don’t Miss SMX Social Media In NYC

... to your Web site? Or building awareness with the difficult-to-reach demographic groups like teens and “20 somethings”? Then don’t miss Search Marketing Expo - SMX Social Media in New York City, October 16-17. Register today to hold your place. Act now. We started with only 200 tickets and they ...

Sep. 16, 2007 at 9:24am Eastern by Search Engine Land