5 Ways To Make 2008 Pay Off Big

... in it. According to an iProspect/JupiterResearch user behavior study, 67 percent of searches are influenced by some form of offline marketing, with television and print responsible for 39 percent and 30 percent, respectively. If you’re working with an agency that handles your offline marketing, coordinate ...
Related Searches: Digg

Jan. 9, 2008 at 7:24am Eastern by Dave Feldman

Next Up For Google, DirectTV?

... a similar deal with DirectTV is pending. The service, the largest satellite TV provider in the U.S., reportedly has 16 million subscribers. U.S. television ad revenues are estimated at between $51 million and $70 million annually.

Apr. 10, 2007 at 3:45pm Eastern by Greg Sterling

Microsoft Adds Television To adCenter With Navic Acquisition

The rumor was that Microsoft had been interested in buying Spot Runner, which provides a range of targeting capabilities to cable TV advertising (as well as online). But instead the company has purchased Navic. Navic does many things but basically enables more targeted and, in some cases, interactive ...

Jun. 18, 2008 at 9:27am Eastern by Greg Sterling

Battlestar Galactica Meet Google TV Ads: Deal With NBC Universal Cut

... , CNBC and others. The full release is below: NBCU Cable to Implement Google TV Ads Advertising Platform Google to Bring New Advertising Clients to Television Partnership Includes Collaboration on Custom Research Projects to Help Drive New Insights into TV Advertising NEW YORK & MOUNTAIN VIEW, CALIF ...

Sep. 8, 2008 at 7:59pm Eastern by Danny Sullivan

SnapStream Brings The "Power Of Search" To Television Programming

... site. SnapStream enterprise is a powerful and impressive technology that points the way to the eventual blending and integration of a broad array of television content with the traditional Internet -- online or on TV.

May. 9, 2008 at 5:07pm Eastern by Greg Sterling

Looking For The Paris Hilton Campaign Video -- How'd The Search Engines Do?

... for the Los Angeles area). Yahoo: Nice -- they get Funny Or Die at number one. But bad -- lots of duplicate results, the same story from various CBS television web sites repeated. Microsoft: Fail. Nothing. Overall, I'd say Google comes out tops by effectively winning in both categories, but Yahoo gets ...

Aug. 6, 2008 at 1:33pm Eastern by Danny Sullivan

Search Month: June 2008 Search News, In Review

Search Month is a monthly newsletter that recaps stories covered on Search Engine Land over the past month. It's also available by feed here. Below, news about Search Engine Land itself, then our 10 most popular stories from June 2008, then a major story for various search topics along with other stories ...
Related Searches: Search Engine Market Share 2008 | Safka

Jul. 7, 2008 at 4:04pm Eastern by Danny Sullivan

SearchCap: The Day In Search, June 18, 2008

... Mobile is reporting that Google leads rivals Yahoo and Microsoft in mobile search by margins comparable to those on the desktop. Microsoft Adds Television To adCenter With Navic Acquisition The rumor was that Microsoft had been interested in buying Spot Runner, which provides a range of targeting capabilities ...

Jun. 18, 2008 at 4:19pm Eastern by Barry Schwartz

Search Month: May 2008 Search News, In Review

Search Month is a monthly newsletter that recaps stories covered on Search Engine Land over the past month. It's also available by feed here. Below, news about Search Engine Land itself, then our 10 most popular stories from May 2008, then a major story for various search topics along with other stories ...
Related Searches: Paid Search Trends | Google Market Share | Search Share | Statistics

Jun. 1, 2008 at 10:19am Eastern by Danny Sullivan

SearchCap: The Day In Search, August 21, 2008

... To The Public Microsoft's Photosyth is transforming from a Microsoft Live Labs experiment, featured on the BBC's "How We Built Britain" television series and in select other rarefied contexts, to a what can only be described as "totally cool" consumer application. What If It Isn ...

Aug. 21, 2008 at 4:09pm Eastern by Barry Schwartz