Search Year 2007: Search News, In Review

Each month, I compile Search Month -- a recap of all the stories that have happened relating to search, categorized by topic. I thought it would be fun to take all the Search Months over the past year and produce this edition of Search Year 2007. It was far more work than I imagined, but I hope you ...
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Jan. 1, 2008 at 2:29pm Eastern by Danny Sullivan

Travelocity: Non-Branded Terms Convert Nearly 25% But "Assists" Might Be Less Than Assumed

... terms. Mr. Glueck also cited a Nielsen NetRatings study, and it should be noted the study, published in November 2005, specifically addressed travel-related searches in Google and Yahoo. The study found 47% were composed of 100 terms, and most of those were brand terms. To spell it out further, Travelocity ...
Related Searches: Branded Search | Assist

Mar. 26, 2007 at 7:31am Eastern by Danny Sullivan

Yahoo Travel Adds Personalization, New Maps

Yahoo Travel has redesigned and added a range of features, including personalization and new mapping tools to the site. It's also seeking to more deeply integrate travel properties FareChase (its fares and rates "meta search" engine) and Trip Planner (its user-generated content site) into ...
Related Searches: Personalization

May. 9, 2007 at 9:18am Eastern by Greg Sterling

InsideTrip Seeks To Add More Depth And Dimension To Travel Search

Entering the already competitive and crowded market for travel search, InsideTrip is betting it's bringing enough value to the market to gain consumer awareness and usage. The site offers a metasearch engine (like Kayak or Farechase) for airfares. But it also has compiled public data on a range of ...

Mar. 3, 2008 at 10:30am Eastern by Greg Sterling

Travel Appears To Be Next Up For Google

BusinessWeek writes about Google's potential plans to enter the travel arena with a specialized offering. That offering, assuming it appears, would likely include a heavy dose of video. There would also likely be a heavy helping of Maps. Interestingly, Google is pushing Maps and MyMaps today as a travel ...

May. 26, 2008 at 7:34am Eastern by Greg Sterling

Search In The Year 2010

... a few of the movies, it's like a direct display; it's a really rich direct display on the search page. We've launched movies; we recently launched travel and, most recently music, so music artists. And essentially that's bringing a lot of very useful information from different sources together in one ...
Related Searches: Semantic | 2010

Aug. 10, 2007 at 2:27pm Eastern by Gord Hotchkiss

Travel & Hospitality Marketers: Last Call For SMX Travel In Orlando

Don't miss the opportunity to attend SMX Travel @ PhoCusWright if you are responsible for driving online travel sales or managing the people who do. SMX Travel happens November 12-13 in Orlando, FL! Register today and secure your place. SMX Travel is designed for online marketers who want to dive deep ...

Nov. 1, 2007 at 5:35pm Eastern by Search Engine Land

Checking Out Allcheckin Travel Search

I'm going to Berlin to speak at a travel conference in March, which meant booking a flight. With a British Airways strike looming, I wanted an alternative to fly from my closest airport -- London Heathrow -- to Berlin. But no one but BA seems to fly to Berlin from Heathrow, according to Expedia UK ...

Jan. 19, 2007 at 6:57am Eastern by Danny Sullivan

Yahoo Moves Metasearch Engine FareChase To Travel Homepage

TechCrunch noticed that Yahoo has moved the FareChase metasearch engine to the homepage of Yahoo Travel. TechCrunch attributes this move to the recent nearly $200 million acquistion of SideStep by competitor Kayak. I've always thought that FareChase was a very strong property that wasn't being fully ...

Jan. 11, 2008 at 10:05am Eastern by Greg Sterling

SearchCap: The Day In Search, August 1, 2007

... a Flat Quarter?, Traffick Conferences Top Lines Overheard at Search Engine Strategies After Hours Parties, www.webbedmarketing.com Taking Off at SES Travel Edition, Search Engine Watch Paid Search & Contextual Click Fraud and Search Syndication Networks: What you don't know can Hurt you!, Rimm Kaufman ...
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Aug. 1, 2007 at 2:01pm Eastern by Danny Sullivan