Internet Yellow Pages: Worth The Effort?

... targeting local audiences, rather than businesses who do nationwide advertising—and specifically, how to choose the best internet yellow pages ("IYPs") for your ads and those where it's important to spend time optimizing your free listings. This might seem ironic, considering that ...
Related Searches: Iyp | Dex | Yellowbook

Nov. 26, 2007 at 7:35am Eastern by Chris Silver Smith

Internet Yellow Page Video SEM: Worth The Effort?

... marketing. While most search engines and marketers have adopted a "wait and see" attitude with local video products, the major internet yellow pages have taken the initiative, offering some interesting opportunities for search marketers to jump in early when competition is relatively scarce ...
Related Searches: Iyp

Jan. 31, 2008 at 2:57pm Eastern by Grant Crowell

Survey: Search Now Top Resource For Local Information

... one resource for finding local business information. Here's how the responses broke down in terms of professed usage: --Search engines: 74% --Print yellow pages: 65% --Internet yellow pages: 50% --Traditional newspapers: 44% --Print white pages: 33% --Television: 29% --Consumer review websites: 18 ...
Related Searches: Local Search | Search Behaviour | Webvisible

Oct. 11, 2007 at 11:00am Eastern by Greg Sterling

Google Trends: Yellow Pages Will Be Toast In Four Years

Local marketing industry savants have long been predicting the demise of print Yellow Pages books, going the way of the buggy whip due to overwhelming competition from Internet alternatives. Further, the aggressive invasion of search engines into the local space during the past few years has inspired ...
Related Searches: Yellowbook | Internet Yellow Pages | Dex

Sep. 24, 2007 at 12:04pm Eastern by Chris Silver Smith

Get Listed At Local Search Engines, Yellow Pages and Local Social Sites

Guide On HowTo Get Your Business Listed On Major Local Search Engines, Yellow Pages Sites and Social Local Networks from LocalType.com is a very comprehensive rundown to almost 50 places where you can submit your business for local inclusion. It is broken into three categories: local search engines ...
Related Searches: Local Search Engines | Local Listings | Local

Mar. 27, 2007 at 8:03am Eastern by Barry Schwartz

Marchex Creates AdHere, A National-Local PPC Ad Network

... -targeted and contextual ads across a network of online maps -- HelloMetro - city level information on local history, attractions, real estate, jobs, Yellow Pages, White Pages, and local resources The company claims exclusive placements on 200 "premium publisher sites." The network allows targeting ...
Related Searches: Reachlocal

Jun. 9, 2008 at 1:04am Eastern by Greg Sterling

Internet Yellow Pages Flex Local Search Muscle

The Yellow Pages Association put out a press release, supported by comScore data, that shows very healthy growth and usage of online yellow pages sites. Previously TMP Directional Marketing released findings from a consumer study that showed, among other things, that local search and yellow pages sites ...
Related Searches: Internet Yellow Pages | Iyp

Sep. 18, 2007 at 9:27am Eastern by Greg Sterling

Local Search Gaining, Driving Offline Transactions

... the service sector. The survey, which had 3,000 respondents, sought to capture consumer attitudes and behavior toward traditional local media (print yellow pages) and local search. The data were collected during Q1 of this year. One of the important "takeaways" is that 82 percent of online ...
Related Searches: Local Search Growth | Local Search | Local

Aug. 2, 2007 at 8:48am Eastern by Greg Sterling

Small, Local Businesses Taking Economic Downturn In Stride

... times, small, local businesses often feel the pinch more quickly and sharply, causing some to take evasive maneuvers to keep afloat. Based on the Yellow Pages industry’s experience, those who stick with proven advertising programs—-rather than cutting them out of their budgets-—continue to find ...

May. 12, 2008 at 11:00am Eastern by Neg Norton

YellowPages.com Launches YP411 Text Messaging Service

This morning AT&T's YellowPages.com announced the launch of text messaging through YP411 (97411). Business name or general yellow pages (category) lookups plus city or zip return up to three listings. This service helps round out YellowPages.com's mobile offerings, which now include WAP, SMS and ...
Related Searches: Directory Assistance

Mar. 30, 2007 at 10:05am Eastern by Greg Sterling